American Dream is a landmark collaboration between Damien Hirst and Eminem that unites two of the most influential forces in contemporary art and music. The release features 12 prints based on a collection of original paintings, developed from Hirst’s reinterpretations of Eminem's 12-album discography.

Each print is offered in two different formats, a larger signed limited edition which is available by application, and a smaller unsigned edition which is available to purchase immediately. The large prints are priced at $5,000 each (plus applicable taxes) and the edition size of each print is limited to 60 (+ 15 APs). The small prints are priced at $450 each (plus applicable taxes), with a 15% discount when purchasing the complete set.

The prints are available until 17:00 BST on 19 October 2026.

To coincide with the release, a collection of limited-edition cabinets and original paintings are also available on HENI Primary.

You can complete your application for American Dream on a computer or mobile device, after which you will receive a confirmation email detailing each of the editions you applied for. After the allocation period, if your application is successful, you will be sent an order confirmation once payment has been successfully taken.

If you want to get in touch, please contact Customer Care or ask a moderator on Discord.

Select Choose Edition, then select Add to Application for the Large Signed Limited Edition, or Add to Cart for the Small Unsigned Edition.  You can also select both editions and have them in the same cart, with the Large Signed Limited Edition added as a application and the Small Unsigned Edition added as a purchase.

As the Large American Dream prints are a limited-edition release, HENI tries to ensure that the prints are sold broadly and fairly (rather than on a ‘first come, first served’ basis). You can apply for multiple of the Large artworks from American Dream, however, HENI cannot guarantee that you will be offered the opportunity to buy every print you apply for. 

During the application process it is possible to select “Partial Allocation”, and “Alternative Allocation”. 

If you selected ‘Yes’ to the “Partial Allocation” option during the application process, HENI may offer you the opportunity to purchase some of the editions you applied for, but not all. Choosing “Partial Allocation” may increase your chances of being successfully allocated.  

If you selected ‘No’ to the “Partial Allocation” option during the application process, HENI will only satisfy your application if we are able to fulfil your entire application. 

If you selected ‘Yes’ to “Alternative Allocation” during the application process, it means that you are willing to receive an alternative artwork of the same size category and price if your original selection isn't available. Choosing “Alternative Allocation” may increase your chances of being successfully allocated.

If you selected ‘No’ to the “Alternative Allocation” option during the application process, you will only receive the artwork you originally selected in your application. If your original selection isn't available, HENI will not offer you an alternative sculpture.

HENI will carefully review each application and aims to start notifying successful applicants in the coming weeks after the application period has closed. 

American Dream is priced in US Dollars and can be purchased using credit or debit card. Please ensure when submitting your payment details that you enter the correct billing post/zip code information for the payment card you are using.

As part of the application process for the Large editions, you will be asked to provide your card details. Each application will be reviewed carefully, and HENI expects to begin contacting successful applicants in the weeks following the close of the application period.

Payment will only be taken once your application has been confirmed as successful. HENI will first attempt to process payment using the card details provided at the time of application. If the payment is unsuccessful, you will receive an email containing a custom payment link to complete the transaction. Payment must be completed within 48 hours of that email being sent, otherwise the allocation will be withdrawn.

For the Small Editions, payment is taken at checkout. For the Large Editions, payment is taken at a later date, once your application has been reviewed and confirmed as successful.

American Dream does not come with a Certificate of Authenticity. The edition numbers for each of the works are randomly allocated and cannot be chosen. As with all our drops, the APs are not for sale.

American Dream is on display at the HENI Gallery from 2nd until 19th October Admission to the gallery is free, with no appointment required.

HENI Gallery
Exhibition dates: 2–19 October 2026
Opening hours: Monday to Sunday, 10am–6pm.
Address: 6–10 Lexington St, London W1F 0LB, United Kingdom

HENI aims to dispatch all the artworks within 3 months of the close of the application window. Please note that the exact timing is subject to demand, production capacities and potential shipping delays. As soon as your order is ready to dispatch, you will receive an email confirmation with the tracking information.

Both the Large and Small editions will ship at the same time.

To ensure efficient delivery of our editions HENI ships exclusively through our trusted courier partners. Therefore, we are unable to facilitate in-person collection or organise independent shipping.

American Dream will be shipped from the UK and can be shipped internationally. The prices indicated are exclusive of VAT, delivery charges, insurance or any customs or import duties or local taxes that may be payable. For orders shipping to the UK, Standard Rate VAT will be applied and collected at the time of payment.

If your shipping address is outside of the UK, you will be responsible for any customs or import duties and local taxes that may be payable. Where such duties or taxes are payable in respect to any works ordered, HENI does not collect and pay them on your behalf. You are responsible for paying any amounts due directly to the applicable customs authority. HENI is not able to offer any guidance on customs or import duties or local taxes, and we recommend that you contact your local customs office for details.

Should the need arise to change your delivery address, it is possible; however, if you choose to deliver to a different country than initially requested, this could impact the total value of your original order. Please contact Customer Care here.

There are certain countries that HENI cannot ship to. If you would like more information or should you encounter an error during the checkout, please contact Customer Care here.