HENI NFT is pushing the boundaries of digital and physical art by developing pioneering NFT projects. Projects include the NFT drops of Damien Hirst such as The Currency which is a social experiment in value, a new type of art ownership using the proprietary NFT Deeds for The Empresses, and the artist’s first generative project called The Beautiful Paintings.

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## HENI presents the new HENI Merch site, featuring new and updated collections

HENI is thrilled to unveil the brand new and improved [HENI Merch site](https://heni.com/merch). A new and visually appealing interface for browsing and purchasing, aligned with the new HENI platforms. To make things even more convenient, we have merged our Merch website into [heni.com](https://heni.com/). Now, you can access our wide array of merchandise alongside our art related platforms, all in one place.

[**A Great Light Collection**](https://heni.com/merch?category=A%20Great%20Light)
<br>Launched in conjunction with Brian Clarke’s major exhibition ['A Great Light'](https://heni.com/blog/article/brian-clarke-a-great-light-exhibition) at Newport Street Gallery, you can now find the [A Great Light collection](https://heni.com/merch?category=A%20Great%20Light) on the HENI merch site. Browse through a variety of items, from hoodies and t-shirts to keyrings and posters.

<Carousel images={[{ "src":"https://resources.heni.com/2cf764f4-4a30-4731-a9c8-37b8e6cf9f2b.jpg", "legend": "Brian Clarke Coasters", "originalWidth": 1024, "originalHeight": 1024}, { "src": "https://resources.heni.com/b66253a7-651b-44d4-a4b7-d8db20479db8.jpg", "legend": "Vespers Tote Bag", "originalWidth": 1024, "originalHeight": 1024}, { "src": "https://resources.heni.com/6bfa4cba-df09-4152-a295-9777da80ad0f.jpg", "legend": "Black Skull Tote", "originalWidth": 1024, "originalHeight": 1024}, { "src": "https://resources.heni.com/1b135b36-9f38-4b00-b49f-189e84b86c62.jpg", "legend": "Brian Clarke A5 Notebook", "originalWidth": 1024, "originalHeight": 768}, { "src": "https://resources.heni.com/3ae80e28-0b06-4e65-b3e0-46ca69fd24ce.jpg", "legend": "Double Skull Keyring", "originalWidth": 1024, "originalHeight": 1024}, { "src": "https://resources.heni.com/e4abdacc-160b-496d-b026-8647bef2c340.jpg", "legend": "Black Skull Hoodie", "originalWidth": 1024, "originalHeight": 1024}, { "src": "https://resources.heni.com/18c45a2e-d3ed-4b92-8c0e-07ae95494a92.jpg", "legend": "Skull Scarf", "originalWidth": 1024, "originalHeight": 1024}, { "src": "https://resources.heni.com/0ae8c059-4e02-441f-a8a1-9840f78a2f7c.jpg", "legend": "Brian Clarke Poster", "originalWidth": 1024, "originalHeight": 1024}]} />

[**The Currency Collection**](https://heni.com/merch?category=The%20Currency)
<br>A new addition to The Currency collection, [The Currency Stainless Steel Smart Water Bottle](https://heni.com/merch/the-currency-stainless-steel-smart-water-bottle) is made of high-quality stainless steel with perfect thermal protection to keep your drink cold for 24 hours or hot for up to 12 hours.

<Carousel images={[{ "src":"https://resources.heni.com/d1281fe7-023f-41a0-927f-62b5a89e0eb6.jpg", "legend": "The Currency Stainless Steel Smart Water Bottle", "originalWidth": 1024, "originalHeight": 1024}, { "src": "https://resources.heni.com/9652718c-1ee3-4615-b023-f90d19d538e5.jpg", "legend": "The Currency Stainless Steel Smart Water Bottle", "originalWidth": 1024, "originalHeight": 1024}, { "src": "https://resources.heni.com/a1c7aa00-0514-4959-8423-d61cef21aa93.png", "legend": "The Currency Cap", "originalWidth": 1772, "originalHeight": 854}, { "src": "https://resources.heni.com/52c7fa9a-2cb2-40ea-ad1f-85ab2e3fc437.jpg", "legend": "The Currency Degen Hoodie", "originalWidth": 1920, "originalHeight": 2560}, { "src": "https://resources.heni.com/318e1261-9822-48f4-8d3c-b86e7c768874.jpg", "legend": "The Currency A5 Notebooks", "originalWidth": 1024, "originalHeight": 1024}]} />

<Button href="https://heni.com/merch">View HENI Merch</Button>

Discover HENI's revamped merch site. Explore Brian Clarke's exclusive range and the new stainless-steel smart bottle from The Currency collection.

Introducing the Improved HENI Merch site

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## HENI is delighted to announce the launch of our official online merchandise shop.

To celebrate the opening of *The Currency Exhibition* at Newport Street Gallery, HENI has debuted a new and exciting range of *The Currency*-inspired merchandise.  

<Carousel images={[{ "src":"https://resources.heni.com/ed863da4-955d-4505-8786-e218f561a17a.jpg", "legend": "The Currency Umbrella"}, { "src": "https://resources.heni.com/14ce6e55-2186-47fb-8deb-491b50b5ca01.jpg", "legend": "The Currency Phone Case"}, { "src": "https://resources.heni.com/bfa5c8b4-4980-4a96-b8b6-c9905ae3384b.jpg", "legend": "The Currency Keyring"}, { "src": "https://resources.heni.com/8fab7e61-fd3f-4964-82c2-537b4e9ce614.jpg", "legend": "The Currency Beanie"}]} />

Until now, the merchandise collection was only available at the Newport Street Gallery gift shop. With the new website, anyone who can’t make it to the gallery in person will still have access to our range of custom-designed collectors' items. 

<Button href="https://merch.heni.com/">View Merch Shop</Button>

HENI is delighted to announce the launch of its merchandise shop, featuring the official merch for Damien Hirst's 'The Currency'. 

Introducing the HENI Merchandise Shop

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## A limited number of spots will be available on 29 and 30 October for *The Currency* NFT holders to witness their physical artworks being burned in person.

The burning of the physical artworks will take place between 10-1pm and 2-5pm on 29 or 30 October. Eligible NFT holders can apply through the [HENI Discord](https://discord.gg/heni). 

For those who book their burn and attend live for the session, a commemorative [HAT (HENI Attendance Token)](https://heni.com/hat) will be available. 

 <Button href="https://currency.nft.heni.com/info">View *The Currency*</Button> 

A limited number of spots will be available at Newport Street Gallery on the 29 and 30 October for 'The Currency' NFT holders to witness their physical artworks being burned in person. 

Damien Hirst's 1000 physical 'The Currency' tenders sitting in 'the burn room' at Newport Street Gallery. 

The Currency In-Person Burns

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## The Pharmacy Café at Newport Street Gallery will be open exclusively to the HENI community for the duration of *Damien Hirst: The Currency* exhibition.

The Pharmacy Cafe, is located on the second floor of [Newport Street Gallery](https://www.newportstreetgallery.com). While Newport Street Gallery is the realisation of Hirst’s long-term ambition to share his art collection with the public, The Pharmacy Cafe gives visitors the opportunity to view some of Hirst’s own art. It features work from some of the artist's most iconic series including the Medicine Cabinets and butterfly Kaleidoscope paintings.

In order to enter the Pharmacy, visitors will need to be part of the [HENI Discord server](https://discord.gg/heni) or be subscribed to the HENI newsletter. 

HENI community members are able to invite a plus one, spend time with other members of the HENI Community, and submit their thoughts on the exhibition for *The Currency: Chronicles Vol. 2*. Drinks and refreshments will be available, along with a large selection of HENI Publishing books for people to read through. 

A unique QR code has been generated for each community member. These have been emailed to our HENI newsletter subscribers. Visitors will be asked to show their QR code when they enter the Pharmacy, so please make sure you have it with you!

Visitors to the Pharmacy will also receive a [HENI Attendance Token](https://heni.com/hat) (HAT) to mark the occasion. 

 <Button href="https://heni.com/nft/collections/the-currency">View *The Currency*</Button> 

The Pharmacy Café at Newport Street Gallery is open exclusively to the HENI community for the duration of 'The Currency Exhibition'.

Heni Attendance token (HAT) for The Pharmacy Café at Newport Street Gallery showing an image of a medicine cabinet by Damien Hirst

The Pharmacy Café at Newport Street Gallery

Colourful spots, animals frozen in time, glorious butterfly wings and a skull set with diamonds are just some icons of Damien Hirst’s boundary-redefining career. Internationally recognised for his irreverent approach to artmaking, blurring the lines between media and expanding their possibilities, Hirst has helped set contemporary art on a practically limitless course. Through a decisive interplay of technology, technique and material, Hirst’s artworks engage with his signature themes of love, death, religion, science, belief and beauty to create works that are both visually and conceptually compelling.

Hirst was born in 1965 in Bristol, grew up in Leeds and moved to London in 1984. While studying at Goldsmiths School of Art from 1986-89, Hirst invented two fundamental series: his ongoing ‘Spot Paintings’, made up of meticulously rendered spheres of random colours arranged in perfect grid systems; and his ‘Medicine Cabinets’, an early investigation into science, medicine and systems of belief and trust that resurfaces across his oeuvre.  

In 1992, Hirst unveiled arguably his most iconic work ‘The Physical Impossibility of Death in the Mind of Someone Living’ (1991), a four-metre-long tiger shark preserved in a tank of formaldehyde, and inserted his ‘Natural History’ series into the public consciousness. These sculptures simultaneously confront viewers with their own mortality and the unavoidable fate of death.

Hirst’s enduring confrontations with death emerge again in his butterfly works. Since his 1991 exhibition ‘In and Out of Love’, he has continued to readapt the butterfly motif. Hirst produces awe-inspiring compositions using their wings, as in his ‘Kaleidoscope’ series began in 2001, a formula that has entered a new chapter in the HENI prints series ‘The Aspects’ (H6, 2019), ‘The Elements’ (H6, 2020) and ‘The Empresses’ (H10, 2022). In these collections, the technology and materiality of the prints advance the symbolic resonance of the butterfly, standing for the possibility of beauty in death. 

Since 1994, Hirst has produced his joyful ‘Spin Paintings’. These works are made with minimal artist intervention, the final product reliant only on colour choice and force of movement. These paintings inspired ‘Enter the Infinite’ (H1, 2016), 12 jacquard-woven tapestries that constitute further delegation of the artistic process to a machine. ‘The joy of colour’ and colour relationships are themes to which Hirst frequently returns, as in ‘Colour Charts’ (2012), ‘Colour Space’ (2016), ‘Veil Paintings’ (2017) and their eponymous print series. 

In 2017, Hirst revealed ‘Treasures from the Wreck of the Unbelievable’, which include hundreds of sculptures and drawings apparently salvaged from a shipwreck. This project foregrounded Hirst’s interest in belief systems, questioning structures that attract trust and value. Hirst’s 2021 project ‘The Currency’ further explores this idea, asking collectors to choose between the traditional medium of painting and the contemporary NFT, forcing them to put faith in where they see value. 

From 2018-20, Hirst produced ‘Cherry Blossoms’. The monumental canvases, entirely covered in dense, bright colours, envelop the viewer in a vast landscape of blooming trees that traverses the boundaries of figuration and abstraction. From these works, Hirst made his ‘Fruitful & Forever’ (H8, 2020) and ‘The Virtues’ (H9, 2021) print series, playfully presenting macro and micro details of the paintings that bring their tactile impasto to the fore. 

Hirst’s name is synonymous with contemporary art, continually pushing the boundaries of traditional approaches to and conceptions of the artwork. Hirst’s prints, editions and multiples are a fundamental part of this practice. Though wide-ranging in nature, together these works are magnificent exercises in how technique, technology and materiality can be manipulated to enhance the discourse and reception of Hirst’s subjects. 

Damien Hirst

Colourful spots, animals frozen in time, glorious butterfly wings and a skull set with diamonds are just some icons of Damien Hirst’s boundary-redefining career. Internationally recognised for his irreverent approach to artmaking, blurring the lines between media and expanding their possibilities, Hirst has helped set contemporary art on a practically limitless course. Through a decisive interplay of technology, technique and material, Hirst’s artworks engage with his signature themes of love, death, religion, science, belief and beauty to create works that are both visually and conceptually compelling.

The Currency, launched in July 2021, is a collection of 10,000 NFTs which correspond with 10,000 original artworks by Damien Hirst. Collectors were given the choice to either keep the NFT or exchange it for the physical artwork.

Every choice made – to keep the NFT, or keep the painting – had consequences. Collectors that chose to claim a physical artwork had to burn their NFT to do so. Similarly, those who chose to keep their NFT did so knowing that the physical artwork would then be destroyed. The exchange period closed on 27 July 2022 resulting in just over half the collectors (5,149) deciding to keep the physical artwork, and 4,851 to keep the NFT.

The Currency

Great Expectations, the second NFT collection by Damien Hirst, contains 10,000 unique artworks made by Damien Hirst that were airdropped free of charge to owners of a The Currency NFT.

Following on from the artwork that he created for Drake’s “Certified Lover Boy” album cover, at the center of these artworks are grids of emoji-like pregnant women whose forms have been constructed from spots of various shapes, sizes and colors taken directly from The Currency artworks themselves. The collection references some of the most iconic imagery from Hirst’s monumental career.

Great Expectations

The Beautiful Paintings is the revolutionary new artwork from Damien Hirst that blurs the boundaries between digital and physical art creation using generative and machine learning algorithms.

Marking the newest iteration of Hirst’s iconic Spin Paintings series, known for their energetic splashes of colour, The Beautiful Paintings gives collectors the opportunity to choose their own combination of colours, styles, shapes, sizes, and mediums to generate unique artworks and titles .

Collectors were given the option to generate the artwork either as a physical artwork, digital artwork (NFT), or both. The physical artworks are printed on canvas and are available in two shapes and four sizes. Each artwork in the series is unique and the physical artworks will be hand-signed with a paint pen on the front by Damien Hirst.

The Beautiful Paintings

MadC

Color Rhythms is a generative NFT collection by the internationally renowned graffiti artist MadC. Consisting of 1,000 unique NFTs, Color Rhythms innovatively combines a generative algorithm, machine learning and hand curation in order to push the boundaries of MadC’s expressive compositions.

A sophisticated generative algorithm was used to recreate MadC’s real-life interventions with her canvases, including the application of color, brushstrokes, paint spray, paint splashes and paint drips. One of the remarkable aspects of this drop is how closely these digital creations mirror the style of the physical works that MadC creates.

Color Rhythms

The Empresses by Damien Hirst is a series of five glorious prints depicting carefully composed images of butterflies, which are named after five exceptionally influential female rulers. The striking Empresses prints are constructed of beautiful images of red butterfly wings, which are intricately arranged with a filigree of red glitter to produce visually intoxicating kaleidoscope-like effects. 

Collectors were able to either purchase the physical prints directly, or to delay receipt of the print for up to 3 years by purchasing a “HENI Editions NFT Deed”. This new category of HENI NFT allows collectors to redeem their NFT for the physical artwork at a later date, and also to pass on their entitlement to the print through trading the NFT, thus giving a maximum of flexibility to collectors.

The Empresses

In his own words, French artist JR creates ‘infiltrating art’ and is driven by an ambition to bring art to as many people as possible. Hence, he creates epic installations all over the world, involving hundreds of thousands of people and blurring the line between artist, artwork, spectator and participant. 

Born in 1983, JR transitioned from graffiti art to photography and installation at the age of 17. After finding a camera on the Paris Metro, he began to document the street art he and his friends were creating, displaying the photographs on walls around the city and transforming the streets of Paris into what he termed ‘Sidewalk Galleries’. In the following years, JR travelled Europe to meet with other artists interested in street art, who inspired him to treat the walls and facades of cities as his canvas.

Even before exploring methods of optical illusion in his artwork, as his most recent projects do, the exact positioning and sites of his images were always carefully planned. For example, in one of his earliest series, ‘Portraits of a Generation’ (2005), JR took photographs of individuals involved in the riots occurring in Paris that year and pasted the images in the wealthier neighbourhoods, underscoring the lack of representation of these communities in the media. Over the next two decades, JR travelled extensively around the world, from Brazil to Cambodia, New York to Ukraine, creating site-specific installation projects intended to amplify lesser heard voices. 

In recent years, the participatory quality of JR’s practice has evolved into a complete blurring of the line between subject and spectator in his huge scale optical illusions realised as photographic installations. For example, in 2016 he created a photographic installation at the Louvre, for which he made the museum’s glass pyramid ‘disappear’ by pasting the structure in his now iconic black and white strips of paper. The effect was achieved through the artist’s masterful control of trompe l’oeil and anamorphosis.

JR has exercised these techniques across many projects, including huge photographic collages pasted at the foot of the Eiffel Tower or on the grounds of a Californian prison, as well as giant billboards erected around the pyramids of Egypt or at the US-Mexico border. The engagement with scale, optical illusion and visual manipulation exhibited in these projects has become a defining feature of the artist’s practice. 

JR has recently reproduced images of his inherently ephemeral artworks as physical prints or NFTs. In doing so, JR not only cements these temporary installations in history, but he also infuses into them a new dimension of audience engagement by allowing people from across the world to participate in his site specific, temporal projects. 

Characteristically, JR leaves the meaning of his creations ambiguous, explaining that it is reliant on the interpretation of the viewer-participant. JR has described his ambition as being to create the “largest art gallery in the world” by reaching as many viewers as possible, further realised by his recent engagement in printmaking, a medium intended for wider distribution and viewership. In this way, JR releases even more control to the viewer-participant, consistent with his unwavering belief that it is only through the audience that his artworks are given meaning.

In his own words, French artist JR creates ‘infiltrating art’ and is driven by an ambition to bring art to as many people as possible. Hence, he creates epic installations all over the world, involving hundreds of thousands of people and blurring the line between artist, artwork, spectator and participant. 

Greetings from Giza marks the first NFT collection by JR. For the first time, the enigmatic artist is able to make ephemeral art persist through the use of blockchain. Greetings from Giza is a multi-layered collection that blurs the lines between the public and digital space, inviting the audience to not just own, but become part of the artwork.

The project was launched with the installation of a large-scale public work in Giza, Egypt. In line with the years since this historic monument was constructed in 2570 BC, the artwork has been divided into 4,591 Greetings from Giza NFTs, each showing a unique detail of the work made up of black and white shapes.

Greetings From Giza

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About Us

The Currency, the first NFT collection by Damien Hirst, explores the boundaries of art and currency—when art changes and becomes a currency, and when currency becomes art.

The Beautiful Paintings is a revolutionary new artwork from Damien Hirst that blurs the boundaries between digital and physical art creation.


Great Expectations, the second NFT collection by Damien Hirst, features grids of emoji-like pregnant women whose forms have been constructed from spots taken directly from The Currency artworks.

The striking Empresses prints are constructed of beautiful images of red butterfly wings, which are intricately arranged with a filigree of red glitter to produce visually intoxicating kaleidoscope-like effects.

Greetings from Giza is the first NFT collection by JR. For the first time, the enigmatic artist is able to make ephemeral art persist through the use of blockchain.

Color Rhythms is a generative NFT collection by the internationally renowned graffiti artist MadC which innovatively combines a generative algorithm, machine learning and hand curation.

Fowler

Through the growing popularity of non-fungible tokens, or NFTs, artists like Fowler are able to create digital artworks, from anywhere in the world, such as his hometown of Warracknabeal in Victoria's Wimmera region, and sell them to prospective buyers overseas.

Digital artist Ben Fowler tells how NFTs create a new global marketplace for Australia's regional creatives

Larva Labs

The CryptoPunks NFT sold for more than the recent floor price.

CryptoPunk 3465 by Larva Labs sells for $84,600

The limited-edition collection of 200 NFTs were sold via Dutch auction on Sept. 20, and sold out within one hour for a total of 74.5 ETH ($168,434).The collection: “Pursuit” by Per Kristian Stoveland, launched in conjunction with the Japan Grand Prix,and holders of the original Velocity Pass NFT had exclusive access to the auction.

Bybit and Digital Artist Per Kristian Stoveland Sell Out Exclusive Collection, Open Edition Sales Ongoing

The limited-edition NFT collection, consisting of 200 unique pieces, saw a swift sell-out within just one hour, generating a staggering 74.5 ETH ($168,434) in sales during a Dutch auction held on September 20, 2023.

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