The Guggenheim Bilbao is celebrating a record year of attendance in 2025 and the Frank Gehry-designed museum is on course to welcome its 29 millionth visitor early next year.
Miren Arzalluz, who stepped up to become the museum’s director general last April, learned the good news the day she allowed a journalist from El Pais newspaper to be a fly on the wall of the titanium-clad museum.
At a meeting with her director of development, she learned that attendance had already surpassed 1,233,000 visitors in early December, up 1% on 2024.
Next year’s program in Bilbao is strong. It includes a critically acclaimed Ruth Asawa show from SFMOMA, which travels via MoMA, and a big Jasper Johns exhibition, so hitting the 29 million mark will be a slam dunk
The Guggenheim Bilbao may have dropped long-held plans to open a satellite nearby in northern Spain, but Gehry's masterpiece with Jeff Koons’ giant floral puppy on its doorstep has gone from strength to strength over the past three decades.
Creating the museum, which opened in 1997 in the port city, was a close run thing, amid terrorism and economic decline.
Asked whether a Guggenheim could be built in Bilbao today, Arzalluz was more cautious than her predecessor, who said flatly: “No.” The daughter of a leading Basque politician, she opted for diplomacy, saying: “I want to believe so.”
To read more about Gehry and his architectural legacy in and beyond Bilbao, see his HENI News profile, here.