There are more column inches in the newspapers about Banksy than there are new facts about the publicity-shy graffiti artist.
They are in response to the Reuters investigation we covered on Monday confirming the open secret he is actually Robin Gunningham from the English city of Bristol.
It also revealed he has changed his name to the more mundane David Jones in a bid to maintain his anonymity - a move the critics seem to agree will not hinder his commercial appeal one bit.
Gallerist Acoris Andipa told the New York Times his clients "buy Banksy’s art because of the art itself", adding: "The majority of Banksy buyers don’t care about his identity or want to know his identity."
Writing in the Wall Street Journal, Kelly Crow said his previous anonymity had put off some collectors and "the revelation could actually give his sales a much-needed boost".
Eddy Frankel in the Times of London agreed, saying the Reuters report "won't change anything" and Banksy will keep "stencilling his work on walls around the world, his value on the art market will keep rising as a result and his popularity will still grow, with (almost) all of the mystery intact".
One person who did not wish to comment was a spokeswoman for the artist who did not reply to a query from HENI News.