The Global Director of Art Basel says he expects this year's fair to give an "immediate snapshot" of the state of the art market.
Vincenzo de Bellis compared the fair, which opened its Unlimited section to VIPs today, to events like the Venice Biennale which he said looked at art with "longer timelines" and "historical perspective".
He told the Art Basel website: "Art fairs, on the other hand, deliver a more immediate snapshot. They function as agile, high-frequency stages where new ideas surface, new artists break through, and the market reacts in real time."
Many in the art world will be hoping that snapshot is a more positive one than was provided by recent auction weeks in London and New York which told a story of falling sales marked by some high profile flops such as the $70 million Alberto Giacometti which failed to find a buyer at Sotheby's.
Among the artists pulling in the crowds already at Basel are Steve McQueen's abstract show at the Schaulager and the paintings, drawings and sculptures of Vija Celmins at Fondation Beyeler.
Maike Cruse, the Art Basel veteran who now directs the Swiss edition, has introduced a new section called Premiere for collectors focusing on the newest of new artists’ works.
And a word of advice for any of our readers in Basel unsure of where to go - just follow the purple bags. The tote bags were handed out to VIPs at Liste this morning and can be spotted in all the best places already.