Has Bayeux-mania finally peaked?
The British Museum opened its much-trailed Bayeux Tapestry exhibition today with the first of what is expected to be one million paying visitors getting their chance to see the historic embroidery in London.
Museum chief Nicholas Cullinan was on hand to cut the ribbon and formally declare it open - flanked by a crowd of extras dressed in 11th-century finery complete with swords, shields and axes.
The embroidery, which tells the story of William the Conqueror's 1066 invasion of England, is on loan from France until July 11 next year after French President Emmanuel Macron put his weight behind the deal.
As well as selling a million tickets, with the standard adult version going for $44, the museum is also poised to cash in with a bewildering range of merchandise from a $169 silk scarf illustrated with scenes from the embroidery to a $385 Battle of Hastings chess set.
But it is too late if you had your eye on a $74 steel miniature Norman helmet with chainmail. They have already sold out.