As the New Museum's new director, Massimiliano Gioni is responsible for its recently extended building on The Bowery and hundreds of staff. If that was not enough he is also worried about zombies.
Gioni, who was announced in the role yesterday, told the New York Times "one of the biggest pressures" he faces is "how you don’t succumb to a certain idea of entertainment that is complicit with a kind of spectacle machine — that transforms the viewer into a zombie".
The Italian-born curator, who is only the New York museum's third director after Marcia Tucker and Lisa Phillips, said treating its audience as "intelligent" and "committed" was more of a pressure than finding funding for its work.
Striking a balance between visitor experience and pulling in the crowds is a problem for all museum leaders with one of the most extreme examples being The Louvre in Paris with visitors criticizing what can be 90 minute waits to spend 30 seconds in front of Leonardo da Vinci’s Mona Lisa.
Gioni, who officially starts on August 1, has worked at the New Museum since 2006 when he joined as a curator and was artistic director for the 2012 Venice Biennale and has been a regular collaborator with Italian artist Maurizio Cattelan.