Phillips is bringing the art of Cornwall to its HQ just as Londoners head in the opposite direction to the seaside in their droves.
The auction house has gathered work by names including Barbara Hepworth, Ben Nicholson and Patrick Heron for the show which opens on Thursday.
St Ives: The Modern Coast, which runs to August 7, celebrates the enduring legacy on British art of the seaside town on the far southwest coast of England which attracted generations of artists with its light and landscape as well as holidaymakers.
As well as works on loan from The Hepworth Wakefield, the selling exhibition includes pieces such as
Christopher Wood’s Drying Sails, Mousehole, Cornwall, 1930, and Naum Gabo’s sculpture Linear Construction in Space No.1.
Catherine Bird, associate specialist at Phillips, said the show would celebrate "one of the most influential chapters in British Modernism".