Peter Doig’s visionary paintings and prints transform ordinary moments from life into enthralling compositions bursting with colour. His practice is in constant conversation with his itinerant lifestyle, resulting in images with suggestive narratives that are deeply embedded in the artist’s sense of place. Doig’s works are personal reflections on his life experiences and the world that surrounds him, drawing on memories and stories to construct relatable images. 

Born in 1959 in Edinburgh, Doig’s early life was nomadic, spent across Trinidad, Canada and Britain. In 1979 Doig began his studies at Wimbledon School of Art, moving on to Central St. Martins for his BA before receiving his MA in 1990 from Chelsea College of Art. Whilst at Chelsea, Doig created what would become some of his most famous paintings, including ‘Milky Way’ (1989-90) – a superb work exemplifying his reverence for nature. Doig's highly representational style, self-described as “filmic” and infused with a sense of solitude, stood in sharp contrast to the conceptual and minimalist art that consumed his peers in London at the time. 

After Chelsea, Doig’s output during the 1990s was exceptionally fruitful. His subject was often Canadian snowscapes, turning out generative works such as ‘Blotter’ (1993), ‘Ski Jacket’, (1994) and ‘Olin MK IV’ (1995-96). In 1991 he won the Whitechapel Young Artist Award, and in 1994 he was nominated for the Turner Prize. 

In 2000, Doig won an artist residency in Trinidad and returned to the island for the first time since childhood. During this period, he resumed painting his immediate surroundings, in works like ‘Grande Rivière’ (2001-02), which depicts a place on the island where Doig stayed, and ‘100 Years Ago (Carrara)’ (2001), which shows a person in a canoe with the prison island of Carrara, just off the coast of Port of Spain, in the background.

In 2002, Doig moved his family to Trinidad permanently, initiating a new phase in his career. Following his interests during his residency, he continued to draw upon his life and experiences on the island, as well as the history and sensibility of the country in his work. As is true across his practice, Doig used found images and photographs taken by himself as aids to produce his paintings, allowing him to capture specific details and convey certain atmospheres. 

Since his move to Trinidad, Doig has worked across the world, including in New York and London, to produce images that are dream-like in quality and construction, joining real and imagined elements. The results are often ordinary and everyday scenes, such as a man walking with an umbrella in ‘Lapeyrouse Wall’ (2004) or a cricket game in ‘Paragon’ (2006), as well as somewhat fantastical visions, like a lion roaming outside the prison in Port of Spain in ‘Lion (Fire Down Below)’ (2019) or the Christ-like skier in ‘Holy Mountain’ (2021). In 2018, Doig began a series of trips to Zermatt, Switzerland, reviving his interest in snowscapes and making paintings that not only capture moments from his time in the resort town, but also feelings, observations and atmospheres.

Doig continues to produce works which functions as the recordings of an acute observer. His thoughtful reflections on the everyday produce beautiful images that beg viewers to take a second look, and reconsider what we classify as mundane. 

Peter Doig

Peter Doig’s visionary paintings and prints transform ordinary moments from life into enthralling compositions bursting with colour. His practice is in constant conversation with his itinerant lifestyle, resulting in images with suggestive narratives that are deeply embedded in the artist’s sense of place. Doig’s works are personal reflections on his life experiences and the world that surrounds him, drawing on memories and stories to construct relatable images. 

Depicting a bottle green-clad skier descending a mountain, ‘Couloir 1’, the first of six prints in Peter Doig’s ‘Zermatt’ (D1, 2022), imagines the view whilst skiing behind a companion through a narrow passage of a snowy slope. Flanked on either side by rock, ice and skinny fir trees, the viewer and the skier face out to the towering mountains beyond the valley below, its snowy mass cutting into a polar-blue sliver of sky. 

An impressionistic take on the alpine landscape, Doig recreates the visceral experience of skiing, choosing a dramatic contrast of light and dark between the left and right sides of the composition as the skier moves quickly between areas of glaring sunlight and deep shadow, and using only sketchy marks and quick brushstrokes to describe the trees and rocks in the foreground, seen as if in only a flash as the skiers whizz past. Doig limits his palette to bright and creamy whites, mint and azure blues and deep greens and browns as the cold and the monumentality of the landscape overwhelm the senses.  

Taking after Doig’s action-shot skiing paintings of the 1990s, such as ‘Ski Jacket’ (1994) and ‘Olin MK IV Part 2’ (1995-6), the photographic composition is playfully offset by Doig’s rendering of his figure and elements of the landscape. With its dynamism, bold colours and stunning depiction of the majestic scenery, ‘Couloir 1’ recalls tourist board posters designed to entice people into the mountains and follows this model in its vertical format and size. Translated from painting into print for the ‘Zermatt’ (D1) series, the image finds itself imitating the poster format that inspired it, perfectly capturing in it the rich, painterly quality of Doig’s original execution.   

Couloir 1

Depicting a bottle green-clad skier descending a mountain, ‘Couloir 1’, the first of six prints in Peter Doig’s ‘Zermatt’ (D1, 2022), imagines the view whilst skiing behind a companion through a narrow passage of a snowy slope. Flanked on either side by rock, ice and skinny fir trees, the viewer and the skier face out to the towering mountains beyond the valley below, its snowy mass cutting into a polar-blue sliver of sky. 

Like ‘Couloir 1’, ‘Couloir 2’, the second print in Peter Doig’s ‘Zermatt’ (D1, 2022), imagines the view skiing behind a companion, this time at what seems to be a high-up, open part of the slope before a stomach-churningly steep drop. In a cinematic style that is characteristic of the ‘Zermatt’ series, Doig angles his viewpoint to look sharply down the slope and into the valley below, showing only a thin sliver of sky at the very top of the frame as if the viewer, taking the role of the skier in pursuit of their friend, is focused completely on the physical task in hand. 

Taking after his action-shot skiing paintings of the 1990s, such as ‘Ski Jacket’ (1994) and ‘Olin MK IV Part 2’ (1995-6), in ‘Couloir 2’, Doig mimics the alterations to one’s sight experienced while skiing and existing in the alpine landscapes. Seen at speed and shrouded in thick snow, trees in the foreground appear as if ghostly apparitions, marked by disembodied black and brown blurry lines. Additionally, the yellowish-green that appears to tint whole image recalls the effect of ski goggles on a skier’s vision.

With its arresting dynamism and bold, otherworldly use of colour, ‘Couloir 2’ recalls tourist board posters designed to entice people into the mountains and follows this model in its vertical format and size. Translated from paint into print for the ‘Zermatt’ series, the image finds itself in the form that inspired it, perfectly capturing in it the rich, painterly quality of Doig’s original execution.      

Couloir 2

Like ‘Couloir 1’, ‘Couloir 2’, the second print in Peter Doig’s ‘Zermatt’ (D1, 2022), imagines the view skiing behind a companion, this time at what seems to be a high-up, open part of the slope before a stomach-churningly steep drop. In a cinematic style that is characteristic of the ‘Zermatt’ series, Doig angles his viewpoint to look sharply down the slope and into the valley below, showing only a thin sliver of sky at the very top of the frame as if the viewer, taking the role of the skier in pursuit of their friend, is focused completely on the physical task in hand. 

A meditation on the inherent dangers of the alpine landscape, ‘Lost’, the third print in Peter Doig’s ‘Zermatt’ (D1, 2022), uses Doig’s characteristic cartoonishly bright colours to disguise the horrific narrative behind the image. Facing out towards the viewer, hands raised and cupped around their eyes, a lone skier seems to stand in this snowy alpine landscape in search of help. The long, stretched shadow of the figure gives the impression of the fading day and of time running out. Despite being clad in bright orange, the helicopter rescue in the distant sky above appears not to see the skier, evoking the notion of screaming but not being heard. 

With its background narrative of disappearance, ‘Lost’ recalls Doig’s ‘Echo Lake’ (1998). Similarly based on stacked bands of colour overlaid with sparse detail, this earlier painting includes the common motifs of a lone figure and a search vehicle, while the title suggests a similar fruitlessness to the search so far. Indeed, the skier mimics the very stance of the figure in ‘Echo Lake’, who is shown with their hands raised to their eyes to hold binoculars, perhaps evoking Doig’s practice of repurposing figures and imagery across his work.  

The uneasy otherworldliness of ‘Lost’ plays against the poster format of the work, turning the idea of the tourist board advertisement on its head to subvert the usual narratives of beautiful scenery and a good time to be had by all. Now more a missing persons poster, translated from paint into print for the ‘Zermatt’ series, Doig’s image enters into a wider circulation, spreading the word about this lost figure and the dangers of the mountains.

Lost

A meditation on the inherent dangers of the alpine landscape, ‘Lost’, the third print in Peter Doig’s ‘Zermatt’ (D1, 2022), uses Doig’s characteristic cartoonishly bright colours to disguise the horrific narrative behind the image. Facing out towards the viewer, hands raised and cupped around their eyes, a lone skier seems to stand in this snowy alpine landscape in search of help. The long, stretched shadow of the figure gives the impression of the fading day and of time running out. Despite being clad in bright orange, the helicopter rescue in the distant sky above appears not to see the skier, evoking the notion of screaming but not being heard. 

The scene in ‘Road to Zermatt’, the fourth of six prints in Peter Doig’s ‘Zermatt’ (D1, 2022), conjures a non-specific memory of commuting to the ski slopes. In the foreground are two skiers, perhaps in conversation as they walk, set against a faint background which captures a house or resort on the left and a giant tree on the right. The banality of the scene is further emphasised by the woman pushing a pram. The improbably large white blots of thickly overlaid colour that cover the image stand for falling snow, clouding the view just as time and repetition can cloud memory.

‘Road to Zermatt’ sees Doig interpret the banal, everyday scenes that have long interested him into the ski and snowscape genre. The notion of commuting evokes works such as ‘Lapeyrouse Wall’ (2004), in which a lone flaneur figure is shown walking along a long, seemingly endless wall. The screen of snow that shroud’s the viewer’s vision in ‘Road to Zermatt’ can also be traced back to earlier works, such as ‘Cobourg 3 + 1’ (1994), another work that deals simultaneously with the effects of snow on the sight and its lasting effects on the memory. 

The poster format and print medium of the work in the ‘Zermatt’ series serves to elevate this fuzzy memory to an emblematic status, recalling the tourist board posters that advertise such ski resorts. With the possibility of reproduction and a wide circulation, viewers are invited to pin their own experiences and memories onto this image.   

Road to Zermatt

The scene in ‘Road to Zermatt’, the fourth of six prints in Peter Doig’s ‘Zermatt’ (D1, 2022), conjures a non-specific memory of commuting to the ski slopes. In the foreground are two skiers, perhaps in conversation as they walk, set against a faint background which captures a house or resort on the left and a giant tree on the right. The banality of the scene is further emphasised by the woman pushing a pram. The improbably large white blots of thickly overlaid colour that cover the image stand for falling snow, clouding the view just as time and repetition can cloud memory.

The only night scene in the ‘Zermatt’ series, ‘Alpinist Night’, the fifth print in Peter Doig’s ‘Zermatt’ (D1, 2022), is a portrait of an anonymous skier set against the distinctive peak of the iconic Matterhorn. 

Evocative of the photograph of a cat with the mountain in the background that inspired Doig’s ‘Zermatt’ paintings, the simple, dramatic composition closely recalls the scenes contrived for the graphic tourist board posters that advertise ski resorts like Zermatt. Doig’s brazen use of colour plays to this cartoonish aesthetic, with the skier improbably bright and lit-up in the dark, as if on a movie set or photoshoot. 

As in Doig’s other ski scenes, the characterful clothing of the skier takes centre stage. Here, his figure wears a bottle green salopettes, a backpack, a shiny black helmet and a handsome knitted jumper with a yellow diamond pattern – evocative of the bright jackets depicted in works such as ‘Ski Jackets’ (1995) and ‘Girl on Skis’ (1997). This close repetition of clothing within the ‘Zermatt’ series and across Doig’s snowscapes as a whole creates the sense of a unifying narrative, be that of recurring characters, familiar places, or of myriad experiences merging together in indistinct memories. That attention to clothing is a feature of Doig’s ski scenes from his earliest treatments of the theme, and that often specific items of clothing can be identified only adds to this impression.

Alpinist Night

The only night scene in the ‘Zermatt’ series, ‘Alpinist Night’, the fifth print in Peter Doig’s ‘Zermatt’ (D1, 2022), is a portrait of an anonymous skier set against the distinctive peak of the iconic Matterhorn. 

Evocative of the photograph of a cat with the Matterhorn in the background that inspired his Zermatt paintings, the dramatic composition sets the crucifixion-like scene of ‘Holy Mountain’, the last of six prints in Peter Doig’s ‘Zermatt’ (D1, 2022), in the context of snowscapes. The Matterhorn is shown here as if illuminated by a bright light against a darkening sky, the figure of the skier simulating Christ, his cross swapped for pair of crossed skis. 

In ‘Holy Mountain’, Doig refers to the strong presence of the Christian faith in the town of Zermatt. A tradition connected to the town’s position within the perilous natural landscape, the potential dangers of the mountains are alluded to in this image. The poetry of Derek Walcott, a source which Doig cites as an important influence on ‘Zermatt’, also speaks to the danger of Zermatt’s landscape: “and they are as white as arrested avalanches,/ angry and Alpine, their petals blur into/ a white gust from the Matterhorn or the streets of Zermatt”. 

This fantastical scene is nonetheless compositionally arranged such that it evokes tourist board posters designed to entice people into the mountains. Set against the landscape’s dreamily depicted iconic mountain, ‘Holy Mountain’ follows the poster model in its vertical format and size. Translated from paint into print, the image finds itself in the form that inspired it, perfectly capturing in it the rich, painterly quality of Doig’s original execution.      

Holy Mountain

Evocative of the photograph of a cat with the Matterhorn in the background that inspired his Zermatt paintings, the dramatic composition sets the crucifixion-like scene of ‘Holy Mountain’, the last of six prints in Peter Doig’s ‘Zermatt’ (D1, 2022), in the context of snowscapes. The Matterhorn is shown here as if illuminated by a bright light against a darkening sky, the figure of the skier simulating Christ, his cross swapped for pair of crossed skis. 

Terms of Service

## This Privacy Notice and your rights

1\. This Privacy Notice describes how the HENI Group of businesses process personally identifiable information (“Personal Data”) in accordance with data protection laws.

2\. The HENI Group businesses to which this Privacy Notice applies (“we”,“us”,“our”) are:

• Prudence Cuming Associates Ltd, which is the Data Controller of Personal Data relating to that business (please contact [terms@pca.com](mailto:terms@pca.com)); and

• Heni Gmbh, which is the Data Controller of Personal Data relating to that business (please contact [terms@heni.com](mailto:terms@heni.com) ); and

• Pierce Protocols Ltd, which is the Data Controller of Personal Data collected and processed through all other websites, products and services provided within the Heni Group (unless a group company has its own privacy notice) (please contact [terms@heni.com](mailto:terms@heni.com)); To review the relevant privacy notices of any other group company or affiliated entities in the HENI Group of businesses please review the relevant website or contact us for further information.

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6\. Our aim always is to process Personal Data fairly, lawfully and transparently. However, if you are unhappy with the information provided in this Privacy Notice or have any broader questions or concerns please email the relevant Data Controller email address(es) above. If you remain dissatisfied you may raise your unresolved issues directly with the Information Commissioner’s Office (who can be contacted at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF or via ico.org.uk).

## Personal Data we may collect from you

7\. When you want to register with or make purchases through any HENI Group website, we will ask you to input and we will collect Personal Data from you (such as your name, e-mail address, billing address, delivery address, telephone number, product selections, and payment information). This includes when you subscribe to receive newsletters or notifications, post comments on our websites or contact us using the ‘contact’ form on our websites.

8\. We may also collect information about where you are on the internet (e.g. the URL you came from, IP address, domain types like .co.uk and .com), your browser type, the country and telephone area code where your computer is located and the pages of our website that were viewed during your visit. We may collect this information even if you do not register with us.

9\. More generally, and subject to this Privacy Notice, we may also obtain Personal Data when you meet with us or correspond with us by email, post, telephone or any other method.

10\. Personal Data about you may also be collected from publicly available records or from other sources, including other affiliates of the HENI Group of businesses.

11\. We may also obtain Personal Data about you when we use video cameras and aerial UAVs for the purpose of creating video footage and photos relating to artworks. For example, whilst filming on location, members of the public may be captured in images/video footage. Any member of the public whose image is captured would be very distant and it is unlikely that they will be recognisable. In the event they are recognisable, we would blur them out of any edited footage.

## Security of your Personal Data

12\. We will treat all your Personal Data as confidential and will only disclose it to third parties outside the HENI Group in accordance with this Privacy Notice. We will keep Personal Data secure and fully comply with all applicable UK data protection and consumer legislation from time to time in place.

13\. The HENI Group will retain Personal Data for at least the length of time required for the specific purposes for which it is processed, as set out in this Privacy Notice, and for such additional periods as are required by law or in order to ensure best practice (including effective back-up systems).

14\. We will take all reasonable care, in so far as it is in our power to do so, to keep your Personal Data, and the details of your orders and payments secure, but in the absence of proven negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any Personal Data we process on your behalf.

## Processing and disclosure of your Personal Data

15\. The HENI Group will process your Personal Data for the following purposes or as otherwise set out in this Privacy Notice, on the basis that such processing is in our and/or your legitimate interests:

• for the purposes of negotiating or performing any contracts entered into between you, or some company to which you are affiliated, and any HENI Group business;

• to address any correspondence, comments or enquires made by you;

• to allow you to participate in interactive features on our websites, should you choose to do so, and to provide the services you request;

• to email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you, where we have a legitimate interest to do so in compliance with data protection and privacy law and/or where you provided your consent. However, you may stop such notifications at any time by contacting our customer services team by emailing the relevant Data Controller email address(es) above using the word “unsubscribe” in the subject line or otherwise by opting out of the particular email in the manner described;

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• disclosing your Personal Data to third parties outside the HENI Group of businesses for the purposes stated above, including on your behalf or in order to enforce or apply our Terms and Conditions, or to protect the rights, property, or safety of HENI Group businesses and our personnel, customers, or others. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction; and

• disclosing your Personal Data to any HENI Group business or affiliate, which means our subsidiaries, any ultimate holding company and its subsidiaries, or any affiliated person or business. In the event that the relevant Data Controller, as identified above, or its assets, are acquired by a third party, Personal Data held by us may also be one of the transferred assets.

• for the purpose of creating video footage and photos of artworks.

• disclosing your Personal Data to third parties outside the HENI Group of businesses for provenance and/or authentication purposes in relation to artworks sold on any Heni Group website.

• disclosing your Personal Data to named third-party organisations for marketing purposes, where we have your consent to do so, for example, if you ticked the relevant opt-in box on our websites or when contacted. In these instances, we will supply your Personal Data to the specific organisation(s) only.

16\. The HENI Group may also process your Personal Data, including disclosing such Personal Data to third parties, as required by virtue of any legal, regulatory or other obligation. For example, the HENI Group of businesses will from time to time be required to disclose Personal Data to external law firms, accountants and auditors, insurance brokers and underwriters.

17\. The HENI Group will process Personal Data in the course of receiving payments from our clients and customers, and when making payments to such persons and to other third parties. The payment methods used will include bank transfers (which will require account names, numbers and sort codes, and possibly other information) and debit or credit card transactions (though note that we do not retain card information and payments via card will be processed securely in accordance with the Payment Card Industry Data Security Standard (PCI DSS) to protect sensitive cardholder data by a payment services provider in accordance with paragraph 17 of this Policy).

18\. Financial transactions through all HENI Group websites will be handled through a payment services provider, for example Stripe or PayPal, with which you will deal directly. You can review the Stripe Privacy Notice at stripe.com. PayPal Privacy Notice at paypal.com. We shall share Personal Data with such payment services providers only to the extent necessary for the purposes of processing payments, and dealing with complaints and queries relating to such payments.

## Where we store and transfer your Personal Data

19\. The Personal Data which HENI collect from you and which we process for the purposes set out above may be transferred outside the European Economic Area (“EEA”) where appropriate and necessary in accordance with our legitimate interests. Personal Data may also be processed by HENI Group staff, or for one of our suppliers or agents, operating outside the EEA. Such persons or entities maybe engaged in, among other things, the fulfilment of your orders, the processing of your payment details or the provision of support services.

20\. If and when making such transfers outside the EEA we will take all steps reasonably necessary to ensure that your Personal Data is managed securely and in accordance with this Privacy Notice and relevant data protection law.

## Cookies Policy

21\. By visiting and interacting with any HENI Group website to which this Privacy Notice applies, you are agreeing to our use of cookies in accordance with this policy and the relevant website Terms of Use.

22\. Cookies are small files that are stored on your computer or internet-enabled portable device by the websites you visit. They are used to make websites work and to improve their efficiency, as well as to provide website usage information to the website owner. Cookies contain information such as the time that the current visit occurred, whether the visitor has been to the website before and what site referred the visitor to the web page.

23\. HENI Group websites use cookies to distinguish you from other users of the site, in order to help us to improve your user experience. Some cookies are essential for the functionality of the website and allow features to work correctly. Other cookies may collect information about how visitors interact with our site, for instance to show which pages are viewed mostly frequently.

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25\. Vimeo cookies: HENI Talks embed videos from the official Vimeo channel. This channel may set cookies on your computer when you use the Vimeo service or visit a webpage with a Vimeo video. Some of the cookies will only be used if you use certain features or select certain preferences and some cookies will always be used. For more information on Vimeo’s cookie policy visit:[https://vimeo.com/cookie_policy](https://vimeo.com/cookie_policy).

26\. Twitter cookies: HENI Talks also embed a Twitter feed on our press page to show the latest tweets between us and our viewers. If you click through to Twitter they may use both session cookies and persistent cookies to better understand how you interact with their service. For more information on Twitter’s cookie policy visit: [https://twitter.com/en/privacy](https://twitter.com/en/privacy).

## Variations to this Privacy Notice

27\. We may vary the terms of this Privacy Notice from time-to-time. Please check this webpage regularly to ensure you are familiar with the current version as your Personal Data is subject to the Privacy Notice in effect at the time when you provided that information.

28\. This Privacy Notice will be governed by and construed in accordance with English law, and any disputes relating to this notice shall be subject to the exclusive jurisdiction of the courts of England.

Privacy Policy

**1\. This Privacy Notice and Your Rights**

This Privacy Notice describes how HENI Tech LLC (referred to as “Heni”,“we”,“us”or “our” in this Privacy Notice) processes personally identifiable information through your use of the websites, products and services we make available to you (together the “Services”). By using the Services, you agree to be bound by the terms of this Privacy Notice, which also includes our Cookies Policy (see below).

HENI Tech LLC is the controller and is responsible for the collection, processing and use of your Personal Data (as defined below). If you have any questions about this Privacy Notice , please contact us at: terms@heni.com.

It is important that you read this Privacy Notice together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing Personal Data (as defined below) about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements other notices and privacy policies made available by us. In the event of a conflict, the terms of this Privacy Notice shall apply.

To review the relevant privacy notices of any other group company or affiliated entities in the HENI Group of businesses (“HENI Group”) please review the relevant website or contact us for further information.

If you are using the Services from the European Union (“EU”) or the United Kingdom (“UK”), see our Notice to EU and UK data subjects in section 5 below for our legal bases for processing and transfer of your Personal Data.

**2\. Personal Data We may Collect From You**

When you want to register with, apply to purchase or make purchases through our websites to which this Privacy Notice applies (collectively, the “Website”) or when you subscribe to receive newsletters or notifications, post comments on the Website or contact us using the ‘contact’ form on our Website, or correspond with us by email, post, telephone or any other method, we may ask you to provide and may collect personally identifiable information from you, such as your first and last name, e-mail address, billing address, shipping address, telephone number, product selections, and payment information. We may also collect:

• Your wallet address or other information related to your digital wallet that may be considered Personal Data under certain data privacy laws; and

• Information required to comply with anti-money laundering (“AML”) laws and know-your-customer (“KYC”) requirements (including, but not limited to, your photographic identity, nationality, date of birth, address and place of birth);

We may also collect information about you as you navigate through and interact with our Service, including, but not limited to the URL of the website you visited prior to accessing our Website, IP addresses, your browser type, Ethereum address, wallet type, application programming interface (API)-key, network information regarding transactions the country and telephone area code where your computer is located, the pages of our Website that were viewed during your visit, and cookies and other data analytics described in Section 6 below. We may collect this information even if you do not register with us.

We may receive personally identifiable information about you from publicly-available records or from other sources, including other affiliates of the HENI Group that offer their products and/or services on our Service. In particular, MetaMask and other wallets provide us with your Ethereum address and certain other information you choose to share with MetaMask and other wallets. These third party companies may supply us with Personal Data. We may add this to the information we have already collected from you via our Service in order to improve it.

The personally identifiable information described in this Section is referred to in this Privacy Policy as “Personal Data”.

**3\. Security of your Personal Data**

We will treat all your Personal Data as confidential and will only disclose it to third parties outside the HENI Group in accordance with this Privacy Notice. We will keep Personal Data secure as necessary to comply with all applicable data protection and consumer protection requirements.

We will retain Personal Data for at least the length of time required for the specific purposes for which it is processed, as set out in this Privacy Notice, or in order to ensure best practices (including, for example, maintaining effective backup systems) and for such additional periods as necessary to comply with applicable laws.

**4\. Processing and disclosure of your Personal Data**

We will process your Personal Data for the following purposes or as otherwise set out in this Privacy Notice:

• to process your application to make purchases through our Website;

• to facilitate the creation of and secure your account on our Website;

• for the purposes of negotiating or performing any contracts entered into between you, or some company to which you are affiliated, and Heni;

• as required by virtue of any legal, regulatory or other obligation such as to comply with AML and KYC requirements;

• to address any correspondence, comments or enquires made by you;

• to allow you to participate in interactive features on our Website, should you choose to do so, and provide the Services you request, including but not limited to facilitating your cryptocurrency transactions through MetaMask or other wallets that may be available to use with our Services;

• to email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you. However, you may stop such notifications at any time by contacting our customer services team by emailing our email address(es) using the word “unsubscribe” in the subject line or otherwise by opting out of the particular email in the manner described;

• for the effective management of the HENI Group such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, and implementing service improvement and marketing plans;

• we will process Personal Data in the course of receiving payments from our clients and customers, and when making payments to such persons and to other third parties. The payment methods used will include bank transfers (which will require account names, numbers and sort codes, and possibly other information) and debit or credit card transactions (though note that we do not retain card information and payments via card will be processed securely in accordance with the Payment Card Industry Data Security Standard (“PCI DSS”) to protect sensitive cardholder data by a payment services provider);

• to manage our relationship with you which will include notifying you about changes to our Terms of Service or Privacy Notice;

• to administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);

• to use data analytics to improve our Services, customer relationships and experiences; or

• any other way we may describe when you provide Personal Data.

We may share your Personal Data with the parties and for the purposes set out below:

• disclosing your Personal Data to third parties outside the HENI Group for the purposes stated above, including on your behalf or in order to enforce or apply our Terms of Service, or to protect the rights, property, or safety of HENI Group businesses and our personnel, customers, or others. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction;

• disclosing your Personal Data to third parties outside the HENI Group as required by virtue of any legal, regulatory or other obligation. For example, we will from time to time be required to disclose Personal Data to external law firms, accountants and auditors, insurance brokers and underwriters;

• disclosing your Personal Data to any HENI Group business or affiliate, which means our subsidiaries, any ultimate holding company and its subsidiaries, or any affiliated person or business. In the event that we or our assets, are acquired by a third party, Personal Data held by us may also be one of the transferred assets; and

• disclosing your Personal Data to third parties outside the HENI Group who need it to do work for us. These recipients may include third party companies and individuals who provide the Services on our behalf, such as operating our Website.

• disclosing your digital wallet address to third parties outside the HENI Group, such as secondary marketplaces, who need it to provide a service to you, where you have chosen to subscribe to their service.

Financial transactions through our Websites will be handled through a payment services provider, including Stripe or PayPal, with which you will deal directly. You can review the Stripe Privacy Notice at stripe.com. PayPal Privacy Notice at paypal.com. We shall share Personal Data with such payment services providers only to the extent necessary for the purposes of processing payments, and dealing with complaints and queries relating to such payments.

You may permit us to share your Personal Data with other companies or entities of your choosing including those companies or entities whose websites or services you can link to from our Website. Those uses will be subject to the privacy policies of the recipient entity or entities.

**5\. Notice to EU and UK data subjects**

This section of the Privacy Notice describes how we process Personal Data relating to individuals in the EU and the UK in accordance with:

• the EU General Data Protection Regulation ((EU) 2016/679) (“EU GDPR”) - in respect of individuals in the EU; and

• the retained EU law version of the EU GDPR that applies in the UK, along with the Data Protection Act 2018 (“UK GDPR”) – in respect of individuals in the UK,

the EU GDPR and the UK GDPR are referred to together as the “Data Protection Legislation”.

**Your rights**

The Data Protection Legislation generally provides individuals with rights in relation to the processing of their Personal Data. These include rights to information relating to such processing, to access such Personal Data, to object to the processing, to rectify, erase, restrict and to port such Personal Data. You can seek to exercise any of these rights or make any other enquiry about our use of your Personal Data by contacting us at any time using the email address above.

Our aim always is to process Personal Data fairly, lawfully and transparently. However, if you are unhappy with the information provided in this Privacy Notice or have questions or concerns regarding this Privacy Notice please email us at the email address above. If you remain dissatisfied you may raise your unresolved issues directly with the data protection regulator in your jurisdiction. You can find your data protection regulator here: https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

**Sensitive Personal Data**

Some of the information you provide us may constitute sensitive personal data as defined in the Data Protection Legislation (also referred to as special categories of personal data), including identification of your race or ethnicity on government-issued identification documents which we may collect as part of AML and KYC as explained above.

**Legal Bases for Processing**

We will only use your Personal Data as the law permits. We are required to inform you of the legal bases of our processing of your Personal Data. We have set out below a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so.

Please note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data.

| Purpose | Lawful basis for processing |
| :----------------------------------------------------------- | :----------------------------------------------------------- |
| To provide our Services including to address any correspondence, comments or enquires made by you and to allow you to participate in interactive features on our Website, should you choose to do so | Performance of a contract with you Necessary for our legitimate interests |
| To process and deliver your purchase orders including to manage payments, fees and charges | Performance of a contract with you Necessary for our legitimate interests |
| To email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you | Necessary for our legitimate interests Consent |
| For the effective management of the HENI Group such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, implementing service improvement and marketing plans, etc | Necessary for our legitimate interests |
| To manage our relationship with you which will include notifying you about changes to our Terms of Service or Privacy Policy | Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests |
| To administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Necessary for our legitimate interests Necessary to comply with a legal obligation |
| To use data analytics to improve our Services, customer relationships and experiences | Necessary for our legitimate interests |
| To comply with AML and KYC requirements | To comply with legal obligations |

**Change of purpose**

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with this Privacy Notice, where it is required or permitted by law.

**Cross-Border transfer**

The Personal Data which we collect from you and which we process for the purposes set out in this Privacy Notice may be held and transferred outside the European Economic Area (“EEA”) where appropriate and necessary in accordance with our legitimate interests. Personal Data may also be processed by HENI Group staff, or by one of our suppliers or agents, operating outside the EEA. Such persons or entities may be engaged in, among other things, the fulfilment of your orders, the processing of your payment details or the provision of support services.

If and when making such transfers outside the EEA we will take all steps reasonably necessary to ensure that your Personal Data is managed securely and in accordance with this Privacy Notice and applicable Data Protection Legislation.

**6\. Cookies Policy**

By visiting and interacting with any Website to which this Privacy Notice applies, you are agreeing to our use of cookies in accordance with this Privacy Notice and the relevant website’s terms and conditions.

Cookies are small files that are stored on your computer or internet-enabled portable device by the websites you visit. They help websites improve their efficiency, as well as to provide usage information to the website owner. Cookies contain information such as the time that a website visit occurred, whether the visitor has been to the website before and what site referred the visitor to the web page.

We use cookies on our Website to distinguish you from other users of the site, in order to help us to improve your user experience. Some cookies are essential for the functionality of the Website and allow features to work correctly. Other cookies may collect information about how you interact with our site, including, for example, showing which pages are viewed mostly frequently.

Mixpanel: We collect personal information such as your email address and your user activity through the use of Mixpanel. Mixpanel helps us analyze usage patterns of our users. Mixpanel’s ability to use and share information is governed by the Mixpanel Terms of Use, available at https://mixpanel.com/terms , and the Mixpanel Privacy Policy, available at https://mixpanel.com/privacy. You can opt-out of Mixpanel’s services by clicking on the following link: https://mixpanel.com/optout.

Segment: Segment.io is a central service that allows us to more efficiently forward analytics data to our other data processors. To learn about the privacy practices of Segment please review https://segment.com/docs/legal/privacy. Please contact us if you want to opt-out from Segment.

**7\. How We Respond to Do Not Track Signals**

We do not currently respond to “do not track” signals or other mechanisms that might enable you to opt out of tracking on our Website. You can typically remove and reject cookies from the Services with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject the cookies, it could affect how the Services work for you.

**8\. Children**

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Service is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Notice, then you may alert us at the email provided above.

**9\. Third party links**

Our Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. This Privacy Notice does not apply to information collected through these third-party websites. We do not control these third-party websites and are not responsible for their privacy notices or policies. When you leave our Website, we encourage you to read the privacy policy of the website you are visiting.

**10\. Variations to this Privacy Notice**

We may vary the terms of this Privacy Notice from time-to-time. You are responsible for checking this webpage regularly to ensure you are familiar with the current version as your Personal Data is subject to the Privacy Notice in effect at the time when you provided that information.