<Image src="https://resources.heni.com/60da086f-154b-411c-8b85-d8152378522f.jpg"legend="" />

**HENI is delighted to present *The Beautiful Paintings*, the revolutionary new artwork from Damien Hirst that blurs the boundaries between digital and physical art creation using generative and machine learning algorithms.**

Marking the newest iteration of Hirst’s iconic Spin Paintings series, known for their energetic splashes of colour, *The Beautiful Paintings* gives collectors the opportunity to choose their own combination of colours, styles, shapes, sizes, and mediums to generate unique artworks and titles .

Collectors have the option to generate the artwork either as a physical artwork, digital artwork (NFT), or both. The physical artworks are printed on canvas and are available in two shapes and four sizes. Each artwork in the series is unique and the physical artworks will be hand-signed with a paint pen on the front by Damien Hirst.

*The Beautiful Paintings* are available for a limited time only, from 31 March to 10 April.

<Button href="https://heni.com/editions">View The Beautiful Paintings</Button>

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**SPIN PAINTING HISTORY** 
<br>Tracing its roots back to 1992, ‘Spin Paintings’ was Hirst’s reaction to Abstract Expressionism and his desire to devise a machine to make art, based on his idea that one could mechanically create ‘a clinical system’ to produce ‘art without angst’. Rather than creating a composition directly through his brush, Hirst began pouring pigments onto his canvases as they spun, allowing the machine to facilitate chance movements and colour interactions.  
 
Over the past 30 years, Hirst has continued to return to the spin format, sometimes even inviting other people such as David Bowie to his studio to create a ‘Spin Painting’ together. He has used various shapes, sizes and techniques to build on this body of work, with *The Beautiful Paintings* being the latest iteration. Generative and machine learning algorithms replace Hirst’s mechanical tools but preserve the series’ long-standing aesthetic of chance and randomness.  

<Image src="https://resources.heni.com/5bc375c4-f981-430a-a95a-ca593a736c12.jpg"legend="" />

**CONFIGURE YOUR OWN** 
<br>Using *The Beautiful Paintings* dashboard, Hirst gives collectors the opportunity to choose their own combination of colours, styles, shapes, sizes, and mediums to generate artworks and titles. Although collectors can select these variables, the final output always has an element of randomness, just as in past ‘Spin Paintings’. Each artwork in this series will be unique.
 
Collectors can also select the canvas shape of their generated artwork. Works can be produced in a square or circular format, two of the most common shapes already used by Hirst in his ‘Spin Paintings’ series, each of which are available in four different sizes.

*The Beautiful Paintings* dashboard features 25 different artwork styles to choose from. The wide variety of styles show the unexpected movements, paint splatters, and colour interactions of his traditional ‘Spin Paintings’, but also explore new directions that build on his previous body of work. 
 
The optional ‘Blur’ functionality can be applied in combination with any style to emphasise the motion of different paint splashes radiating out from the centre of the canvas as it spins. 
 
Collectors can also select the canvas shape of their generated artwork. Works can be produced in a square or circular format, two of the most common shapes already used by Hirst in his ‘Spin Paintings’ series, both of which are available in four different sizes. 
 
Finally, machine learning is used to create playfully long and descriptive titles, which follow the existing naming convention for ‘Spin Paintings’. The titles start with the word ‘Beautiful’, end in ‘Painting’ and reference the chosen style of ‘Spin Painting’. Collectors can choose to regenerate a new title for the same artwork.

<Image src="https://resources.heni.com/234af44a-af33-4bae-8f3d-c3a9390a88b7.jpg" legend="", alt=""/>

**GENERATIVE ALGORITHM & MACHINE LEARNING**
 
**THE GENERATIVE ALGORITHM** 
<br>Damien Hirst has been working closely with the HENI data science team for over a year to create a generative algorithm that digitally constructs artworks in 25 unique styles, developing and pushing the boundaries of what normal 'Spin Paintings' look like. The algorithm is written in p5.js, a JavaScript library, and is stored on-chain. A variety of techniques including WEBGL shaders, Perlin noise and trigonometric functions are used to create paint layers that mirror the defined yet unpredictable motion of paint as it moves across a canvas.
 
**TITLES**
<br>To create the artwork titles, a modern transformer neural network model was trained on data that was curated from a dependency parser that interprets objects and forms description pairs derived from a large textual data input set.  The model allows for a never-ending variety of new and unseen titles that follow the format of his existing ‘Spin Paintings’. 
 
**COLOUR NAMES**
<br>The expressive colour names that collectors can choose from in *The Beautiful Paintings* generator were created using machine learning models. A GPT model was fine-tuned using over 30,000 names in two colour spaces (CIELAB and RGB).  
 
**UPSCALING ALGORITHM** 
<br>Before being printed as physical artworks, the generated artworks are upscaled to a resolution of 16K using a machine learning algorithm. A generative adversarial network was fine-tuned on a historical catalogue of more than 2,000 of Damien Hirst’s ‘Spin Paintings’ to upscale the artwork to a resolution of 16K, allowing the artwork to maintain intricate details and structure at a larger size. 

<Carousel images={[{ "src":"https://resources.heni.com/d0c911cd-da44-4543-99a8-4be9d41041d3.jpg", "legend": ""}, { "src": "https://resources.heni.com/3cd9efbd-4cf1-4cbc-85c6-d934357baa42.jpg", "legend": ""}]} />

**FORMAT & MEDIUM** 
<br>In a radical move to expand the limits of digital and physical art creation, *The Beautiful Paintings* collectors have the option to purchase an artwork either as a physical artwork, a digital artwork (NFT), or both. 
 
The physical artworks are Giclée prints on poly-cotton artist canvas mounted on birch plywood stretchers. Each artwork is hand-signed in paint pen by Damien Hirst on the front. The physical artworks are available in two shapes and four sizes. The sizes of the circle canvas are: 23, 40, 70, and 100 cm in diameter. The square canvas is also available in the following sizes on each edge: 23, 40, 70 and 100 cm.
 
Collectors can choose to purchase *The Beautiful Paintings* as a digital artwork (NFT) available in either circle or square format. *The Beautiful Paintings* NFTs are minted on the Ethereum blockchain and adhere to the ERC-721 standard.

The canvases cost $1,500, $3,000, $4,500 and $6,000 depending on the size, plus any applicable taxes. The NFT costs $2,000 plus any applicable taxes.

**HENI GALLERY**
<br>A selection of *The Beautiful Paintings* are on display at the [HENI Gallery](https://heni.com/blog/article/heni-gallery-intro) from 31th March until 10th April. Admission to the gallery is free, with no appointment required.

<Carousel images={[{ "src":"https://resources.heni.com/afa2d388-ac13-4226-8e87-df8e982dc54d.jpg", "legend": ""}, { "src": "https://resources.heni.com/3c9b0d09-7b95-455a-a02b-72e53fc7a604.jpg", "legend": ""}, { "src": "https://resources.heni.com/4e337caa-bf33-4d24-8432-b2cf10c72c09.jpg", "legend": ""}, { "src": "https://resources.heni.com/3325181a-9b2a-4992-b645-303f6a7431f4.jpg", "legend": ""}]} />

**Damien Hirst – 'The Beautiful Paintings'**
<br>**Series:** H12
<br>**Physical Medium:** Giclée print on poly-cotton artist canvas mounted on a birch plywood stretcher. 
<br>**Digital Medium:** NFT
<br>**Details:** Physical artworks hand-signed on the front
<br>**Dimensions:** The sizes of the circle canvas are: 23, 40, 70, and 100 cm in diameter. The sizes of the square canvas are: 23, 40, 70 and 100 cm on each edge.
<br>**Date:** 2023
<br>**Frame:** No

**Edition Sizes:**
<br>**X-Large Circle (H12-1):** 1,463
<br>**Large Circle (H12-2):** 606
<br>**Medium Circle (H12-3):** 657
<br>**Small Circle (H12-4):** 1,148
<br>**X-Large Square (H12-5):** 473
<br>**Large Square (H12-6):** 224
<br>**Medium Square (H12-7):** 230
<br>**Small Square (H12-8):** 308
<br>**Digital Artworks (NFTs):** 399 (217 Circle, 182 Square)

<Button href="https://heni.com/spins">View The Beautiful Paintings</Button>

HENI is delighted to present The Beautiful Paintings, the revolutionary new artwork from Damien Hirst that blurs the boundaries between digital and physical art creation. 

Damien Hirst – The Beautiful Paintings

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**HENI is proud to present the new and improved HENI Editions site, featuring a wealth of information on HENI projects and a streamlined, intuitive design. **

The HENI Editions website serves as a catalogue of all limited-edition artworks published by HENI. We work with artists, institutions, and estates to produce high-quality, limited-edition prints, tapestries, and stained-glass, making blue-chip artists’ work accessible to a broader range of collectors and pushing the boundaries of editioned media.  

The new website offers three browsing options for HENI Editions releases; namely as **‘Editions’**, **‘Series’** and **‘Artists’**, allowing you to easily find a specific artwork that might be of interest, or learn more about our artists and their collaborations with HENI Editions. The **'Editions'** view also includes advanced search filters, so results can be refined by artist, media, and edition type.  

<Image src="https://resources.heni.com/d166f074-f9e8-4337-857f-56804356375b.jpg" legend="" />

If you'd like to save time, then using the search bar at the top of each page, rather than browsing the site, allows you to quickly find the artwork, artist, or series that you’re looking for. 

<Image src="https://resources.heni.com/7dfa46c3-7195-493a-b57b-2339a6855ec5.jpg" legend="" />

Along with a sleek, intuitive design and high-quality images, the site now features in-depth descriptions of artworks and series. These descriptions explore not only the appearance, but also the significance of individual artworks and series, situating them within the artist’s body of work and a broader cultural context.  

<Image src="https://resources.heni.com/36e2e8b1-e816-4d9a-9c93-9833eb4fcb60.jpg" legend="" />

We’ve also included artist biographies, providing a comprehensive overview of each artist's career and historical significance. These texts can also be accessed as short summaries, describing artworks, series, and editions in a few lines for those seeking a brief synopsis.  

Finally, for anyone interested in learning more about past HENI Editions projects, the new website includes press releases that can be downloaded from the relevant series page. 

<Button href="https://heni.com/editions">View Now</Button>

HENI is thrilled to present the newly revamped Editions site, launched today following a comprehensive redesign and restructuring.  

Introducing the new HENI Editions website 

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**HENI is delighted to announce the launch of our official online merchandise shop for Damien Hirst’s *The Currency*. **

To celebrate the opening of *The Currency Exhibition* at Newport Street Gallery, HENI debuted a new and exciting range of *Currency*-inspired merchandise.  

<Carousel images={[{ "src":"https://resources.heni.com/ed863da4-955d-4505-8786-e218f561a17a.jpg", "legend": "The Currency Umbrella"}, { "src": "https://resources.heni.com/14ce6e55-2186-47fb-8deb-491b50b5ca01.jpg", "legend": "The Currency Phone Case"}, { "src": "https://resources.heni.com/bfa5c8b4-4980-4a96-b8b6-c9905ae3384b.jpg", "legend": "The Currency Keyring"}, { "src": "https://resources.heni.com/8fab7e61-fd3f-4964-82c2-537b4e9ce614.jpg", "legend": "The Currency Beanie"}]} />

Until now, the merchandise collection was only available at the Newport Street Gallery gift shop. With the new website, anyone who can’t make it to the gallery in person will still have access to our range of custom-designed collectors' items. 

<Button href="https://merch.heni.com/">View Shop</Button>

HENI is delighted to present the official online merchandise shop for Damien Hirst’s 'The Currency'. 

Introducing the HENI Merchandise Shop

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** Applications for 'Paper Veils', a series of 300 striking oil paintings on card by Damien Hirst, are now open on HENI Primary. **

The 'Paper Veils' are a series of original paintings on paper, created by Damien Hirst between 2018 and 2019, in two different sizes.  Applications are open for a limited time, closing at **5 p.m. GMT on 6 December 2022**. Each application will be reviewed individually, and a manual allocation will take place to ensure a fair and broad distribution.  

'Paper Veils' pares down the vast canvases of Hirst’s 'Veil Paintings' (2017), immersing viewers in their world of striking colour and sensuous artistic gesture on an intimate scale. Thick, clustered and colourful brushstrokes are organised into painted constellations forming seemingly infinite layers, which – like a veil – appear to both reveal and obscure.  

<Image src="https://resources.heni.com/f97336f6-535a-4625-9156-f6d090d068ec.jpg" legend="" />

**The series features 100 large works (84.2 x 59.6cm) and 200 smaller works (59.5 x 42cm). The large and smaller works are priced at US $45,000 and US $25,000 respectively, plus any applicable taxes. **

This release also marks the launch of HENI Primary, a new online platform built specifically for primary-market releases of original artworks. HENI Primary enables artists to release original works of art on a dedicated digital platform, bringing the traditional fine-art experience online. 


All works from Damien Hirst’s 'Paper Veils' series will be on view at HENI Gallery, 1st Floor, 6-10 Lexington St, Soho, London, from 16 November 2022. The HENI Gallery will be open 10 a.m. - 6 p.m. daily during the application period. 

<Button href="https://heni.com/primary/collection/paper-veils">View Edition</Button>

HENI is delighted to present Damien Hirst’s 'Paper Veils', a series of 300 original paintings, available through our newest platform, HENI Primary. 

Damien Hirst – Paper Veils

<Image src="https://resources.heni.com/6d76ac36-7328-41de-a8c1-5a054594d1fc.png" legend="" />

HENI Gallery is our exhibition space in central London, which runs a program of exhibitions and events in conjunction with other HENI branches. HENI Gallery aims to make art accessible to everyone by giving the public access to art by leading international artists working across media. 

These include the latest exhibition of *Paper Veils* by Damien Hirst (image above), HENI Art Club events, and exhibitions of work by artists such as Martin Eder, Sabine Moritz, and Gabriel Chaile.  

Situated in the heart of Soho, London, Brian Clarke’s 2015 *Spitfires* installation of large stained-glass panels illuminates part of HENI Gallery. Visible from the street, the installation is considered to be one of the most significant interventions of stained glass in an urban environment. 


**HENI Gallery**
<br> 1st Floor, 6-10 Lexington St,
<br>London, W1F 0LB

Open Mon-Fri, 10am-6pm
<br>Open Sat-Sun, 10am-6pm (during exhibitions)

HENI Gallery is our exhibition space in central London, which aims to make art accessible to everyone by giving the public access to art by leading international artists working across media. 

What is HENI Gallery?

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**We’re proud to present the brand-new HENI homepage, redesigned to show you an interactive selection of what HENI has to offer**.

The elegant layout provides an intuitive, cohesive way of experiencing all the HENI brands, which offer a wide portfolio of products and services, all stemming from a shared mission of making art accessible to everyone. 

The new digital dashboard will be continuously updated with the latest HENI projects, news, and services, highlighting a small selection of what each HENI branch offers.

 Visit the new homepage to explore our latest editions by Damien Hirst or keep up with art and NFT headlines at HENI News. If you’re keen to learn more about art history, you can watch stories of art from world-leading experts through HENI Talks, or sign up for HENI Art Club to hear them speak at our exclusive, monthly events. 
 
 <Button href="https://heni.com">View Now</Button>

HENI is proud to present the brand-new homepage, redesigned to show you an interactive selection of what HENI has to offer.

Introducing the New HENI Homepage

<Image src="https://resources.heni.com/60dbd5b7-5dd9-4d04-a0c4-ff570a5f208a.jpg" legend="" />

**HENI is delighted to offer a selection of the most sought-after Warhol editions, through our online secondary market platform HENI Leviathan.**

To mark the end of a momentous year, we turn to a reflection on the late monarch’s international standing and unparalleled status by one of the most iconic artists of the 20th century, Andy Warhol. Produced towards the end of his career, Warhol attempts to allow viewers a glimpse of Queen Elizabeth’s rarefied world. More information on the editions can be found below on HENI Leviathan.

These fascinating portraits of the late Queen Elizabeth II were created by Warhol in 1985, as part of his 'Reigning Queens' series of screen prints dedicated to four female monarchs ruling at the time of production, exploring themes of female power and social hierarchy. 

As in his other iconic series of portraits, these royal subjects combine Warhol’s trademark ‘glamour shot’ with the norms of official portraiture. For the artist, who was obsessed with notions of beauty and fame, the Queen assumes the same double role of political symbol and cultural icon as demonstrated in *Shot Sage Blue Marilyn* (1964), which shattered records this year, fetching the highest price paid for an American artwork sold at auction. 

<Carousel images={[{ "src":"https://resources.heni.com/88a76026-a7ed-4b5f-ad9f-08e6143b276d.jpg", "legend": "Queen Elizabeth II F.S. 334A (Royal Edition AP) from Reigning Queens, Andy Warhol, 1985"}, { "src": "https://resources.heni.com/8e9ef81d-a036-4f42-aeae-b13dceac6a72.jpg", "legend": "Queen Elizabeth II IIB 334-337 (TP), from Reigning Queens, Andy Warhol, 1985"}, { "src": "https://resources.heni.com/eb1fd7f4-c705-4d75-935e-320b2b829198.jpg", "legend": "Queen Elizabeth II F.S. II 337 (Blue) (TP) from Reigning Queens, Andy Warhol 1985"}]} />

For a limited time, HENI Leviathan Marketplace presents an exceptionally rare Artist Proof of 5 from the 'Royal Edition' set, which features Queen Elizabeth II enriched by ‘diamond dust’, only added to Warhol’s most prized portraits. 

HENI also has on offer a Trial Proof, produced in the course of Warhol adjusting and developing the final image. It is, therefore, a one-of-a-kind, ultra-rare artwork, unveiling Warhol’s artistic process and aesthetic choices. 

The final edition, featured on HENI Leviathan Marketplace, sees the royal bust juxtaposed with a deep blue background, evoking the iconic colours of the British flag.

Portraits from two of these series were included in the exhibition *The Queen: Portraits of a Monarch* held at Windsor Castle in 2012 and were subsequently acquired for the Royal Collection. 

Warhol remains an icon of the contemporary art world for his innovative approach to mechanical and silk screen printing techniques. His unique portraits of Queen Elizabeth convey a sense of dynamism and animation that perfectly encapsulates the late monarch’s inscrutable personality.

<Button href="https://leviathan.heni.com/product-artist/andy-warhol/">View Collection</Button>

HENI is delighted to offer a selection of the most sought-after Warhol editions through our online secondary market platform, HENI Leviathan Marketplace.

Andy Warhol – Queen Elizabeth II from 'Reigning Queens'

<Image src="https://resources.heni.com/d463abec-499b-4480-b082-a99bf292ae04.jpg" legend="" />

## January

HENI started off the year with the exciting announcement that Damien Hirst's *The Currency* would become [the first NFT project to use Chainlink's industry-leading oracles](https://heni.com/blog/article/the-currency-now-uses-chainlink-oracles) to integrate up-to-date pricing information into the blockchain.

We were also proud to release ['The Empresses'](https://heni.com/blog/article/the-empresses-damien-hirst), a striking series of prints by Damien Hirst. We offered the 'The Empresses' as both physical prints and as HENI Editions NFT Deeds™, a new category of NFT providing greater flexibility for collectors.

<Image src="https://resources.heni.com/d52a1d80-75a6-467b-b9c3-d90dccdecd34.jpg" legend="The Empresses, Damien Hirst, 2022" />

## February

Excitement surrounding 'The Empresses' carried into February, as we exhibited the prints at the [HENI Gallery in Soho](https://heni.com/blog/article/the-empresses-viewing), enabling collectors to examine the intricacies of the works firsthand.

February was also a busy month for HENI Art Club, which presented a number of exciting talks for its members. Among these was an [insightful presentation from Dr. James Fox](https://heni.com/blog/article/james-fox-hac-event), the award-winning broadcaster, Cambridge art historian, author, and curator, exploring the history and cultural significance of colour throughout time. We also hosted a [conversation with James Birch](https://heni.com/blog/article/bacon-in-moscow), who, as a young British curator in 1988, mounted a ground-breaking retrospective of Francis Bacon's work at the newly refurbished Central House of Artists, Moscow. James's recently published memoir *Bacon in Moscow* became available to HENI Art Club members via the eBook library.

Readers also saw [HENI Publishing's release of *MadC: Street to Canvas*](https://heni.com/blog/article/madc-street-to-canvas), the first monograph on the world-renowned contemporary artist and muralist MadC, featuring paintings exhibited at HENI Gallery in 2021.

<Image src="https://resources.heni.com/36d9db66-4cf5-4906-a764-9dc41551e300.jpg" legend="MadC: Street to Canvas, Luisa Hesse, 2021" />

## March 

March got off to an exciting start with an exclusive HENI Art Club virtual event, "Full of Nervous Life: Rediscovering Keith Cunningham", where HENI's own art historian Dr. Laura Spada explored the extraordinary life and work of the Australian artist. Later in the month, HENI Art Club members were also invited to a virtual talk with internationally-renowned art historian and former Head of Research at the Victoria and Albert Museum, [Paul Greenhalgh](https://heni.com/blog/article/paul-greenhalgh-ceramic-art-and-civilisation), on the history of ceramics.

We closed out the month with another exciting HENI Publishing release: [Annette Messager's *Tête à Tête*](https://heni.com/blog/article/annette-messager-tete-a-tete), the first book dedicated to the drawings of this trailblazing artist, including numerous never-before-seen works.

<Image src="https://resources.heni.com/eab500dd-5a8c-4338-bab4-cd0b096526b6.jpg" legend="Paul Greenhalgh: Ceramic Art and Civilisation HAT" />

## April

The coming of spring ushered in a flurry of activity at HENI, starting with a particularly exciting event for the HENI Community. In his second live AMA, Damien Hirst answered questions from the HENI Discord community, discussing everything from *The Currency* to his own views on life, creativity, and the value of money.

Also in April, HENI Art Club hosted its first [Collecting Masterclass, led by James Baskerville](https://heni.com/blog/article/collecting-masterclass-prints-and-multiples), prints and multiples specialist and Head of Sale for Banksy Editions at Christie's, who provided valuable insight into starting or building a prints collection. HENI Art Club members also gained digital access to every Francis Bacon artwork at their fingertips as the landmark [*Francis Bacon: Catalogue Raisonné* ](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-francis-bacon-catalogue-raisonne-is-now-available-on-heni-art-club)became available on the HENI Art Club eBook library. 

New books from HENI Publishing rounded off April, including two particularly thought-provoking titles: [*Calais. Testimonies from the 'Jungle' 2006-2020* by Bruno Serralongue](https://heni.com/blog/article/bruno-serralongue-calais-testimonies-from-the-jungle) publishes for the first time Serralongue's riveting photographs of refugee journeys, while [Tommy Kane's *Vegan Art: A Book of Visual Protest*](https://heni.com/blog/article/vegan-art-tommy-kane) confronts animal farming head-on through a collection of artworks.

<Image src="https://resources.heni.com/f296496c-b9fc-466c-be6b-66dc5606556e.jpg" legend="Francis Bacon: Catalogue Raisonné" />

## May

May was a particularly exciting month in the world of NFTs, starting with an exciting new release by MadC. The internationally-renowned street artist launched [*Color Rhythms*,](https://heni.com/blog/article/color-rhythms-madc) her first collection of innovative NFTs, exclusively available through HENI. This boundary-pushing collection combined a sophisticated algorithm and machine learning-generated titles with works from MadC's physical practice.

*The Currency* collectors also saw some special activations in May. There had been many suggestions from the community for a framing solution for The Currency, so HENI Leviathan was delighted to [release a custom frame for *The Currency*](https://heni.com/blog/article/the-currency-frame). The Currency Frame allows holders of physical Tenders to display their artworks showing both the front and the back in the best possible way. Members of *The Currency* NFT community were also invited to an [exclusive tour of Damien Hirst's London studios](https://heni.com/blog/article/the-currency-studio-visit), where they received signed paper spin paintings and learned more about Damien's artistic process.


HENI Talks added to its art historical collection with an insightful presentation by [British Museum Director Hartwig Fischer](https://d13bg9qt03gn5y.cloudfront.net/blog/article/richard-westmacotts-pediment-sculptures-for-the-british-museum) on the museum's pediment sculptures, which included stunning, detailed footage of the sculptures filmed by drone.

Finally, we wrapped up the month with another great HENI Art Club event, this time hearing from contemporary artist [Chila Kumari Singh Burman on her boundary-breaking multimedia career](https://d13bg9qt03gn5y.cloudfront.net/blog/article/conversation-with-chila-kumari-singh-burman-).

<Image src="https://resources.heni.com/f0f20979-a187-4d71-817e-b673e8b887f7.png" legend="The Currency Frame" />

## June

June began with the HENI Editions and Fondation Beyeler release of [six limited-edition Peter Doig prints](https://d13bg9qt03gn5y.cloudfront.net/blog/article/zermatt-peter-doig) based on his original ‘Zermatt’ snowscape paintings from 2020 and 2021. This exciting release, which comprises Doig’s first thematic group of works, was accompanied by an exhibition of the prints at the HENI Gallery in Soho.

In June we were also delighted to launch [the new HENI News](https://d13bg9qt03gn5y.cloudfront.net/blog/article/introducing-heni-news), which uses the latest machine learning technology to bring together all the latest art and NFT news from thousands of sources into one accessible platform. This new free-to-use platform became available online and as an app for iOS and Android.

Later in the month, [Dr. Brad Evans, Professor of Political Violence & Aesthetics at the University of Bath](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-artist-as-transgressive-witness-to-history-hac-event), treated HENI Art club members to a talk on the importance of art as a transgressive witness to history, referencing some of art's most famous works that have been used to document historical events.

HENI Publishing released two wonderful new editions of books by artist Sabine Moritz: [*JENA Düsseldorf*](https://d13bg9qt03gn5y.cloudfront.net/blog/article/sabine-moritz-jena-duesseldorf) and [*Lobeda*](https://d13bg9qt03gn5y.cloudfront.net/blog/article/sabine-moritz-lobeda), which feature hundreds of the artist's sketches and paintings.

<Image src="https://resources.heni.com/f86d7527-efa2-4f66-84d5-2051eb8b03b1.jpg" legend="D1-3 Lost, Zermatt, Peter Doig, 2022" />

## July

On 14 July, we celebrated [the first anniversary of the HENI Discord](https://d13bg9qt03gn5y.cloudfront.net/blog/article/discord-anniversary), which was created to coincide with the original launch of Damien Hirst's *The Currency* in 2021. In its first year, the HENI Discord flourished thanks to the community, the projects and activities within the server inspiring and building upon the work of the artists involved.

This month, [the exchange window for *The Currency* closed](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-currency-by-damien-hirst-exchange-period-closed), and we followed along as collectors made a final decision whether to keep the NFT or physical version of their *The Currency* Tender.

Another exciting event took place for HENI Art Club members, who were invited to [an exclusive talk about the iconic late architect, designer, and artist Zaha Hadid](https://d13bg9qt03gn5y.cloudfront.net/blog/article/zaha-hadid-hac-event) at her former architectural office in London.

<Image src="https://resources.heni.com/401bbbb2-b1be-4242-8edf-5bc39e14c0b6.jpg" legend="HENI Discord Infographic" />

## August

August was a big month for collectors of Damien Hirst's 'The Empresses'. The period began in which holders of the innovative HENI Editions NFT Deed versions of 'The Empresses' [could exchange their NFT Deed for a stunning physical print of the work.](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-empresses-redemption-period-open)

<Image src="https://resources.heni.com/63cbf32b-0b88-4995-b044-4d076c9207c8.jpg" legend="Detail of H10-1 Wu Zeitan, The Empresses, Damien Hirst, 2022" />

## September

Autumn ushered in some of the most exciting events of the year at HENI, particularly surrounding Damien Hirst's *The Currency*. [HENI opened the exhibition for this iconic project at Newport Street Gallery on 23 September, displaying all 10,000 works from *The Currency*](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-currency-exhibition) before the burning period started.

Before the exhibition officially opened to the public, however, we held an exclusive preview for holders of *The Currency* NFT. Alongside the exhibition, [HENI also opened The Pharmacy Café](https://d13bg9qt03gn5y.cloudfront.net/blog/article/heni-pharmacy-cafe) at Newport Street Gallery, exclusive to HENI community members, where they could enjoy refreshments and submit their thoughts on the exhibition.

In September we introduced the [HAT, or HENI Attendance Token,](https://d13bg9qt03gn5y.cloudfront.net/blog/article/heni-attendance-tokens) a new type of digital attendance token serving as a collectible memento for all kinds of HENI events. For example, visitors of The Pharmacy were able to claim a HENI Attendance Token (HAT) to mark the occasion, but also digital attendees of HENI Art Club events  are able to receive the HATs.

To coincide with the exhibition, [HENI Editions released a series of 1,000 Unique Prints showing close-up details from *The Currency*](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-currency-unique-prints-damien-hirst) artworks, shot in extremely high resolution to offer a completely new perspective on the works.

Rounding off this month of exciting events, [HENI Publishing released *The Currency: Chronicles Vol. 1*](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-currency-chronicles), the first in a series of works chronicling Damien Hirst's *The Currency* project. This first volume features a detailed summary of the background and production of the project, as well as more than 150 reflections from members of HENI's *The Currency* Discord community. 

<Image src="https://resources.heni.com/8c644aaa-2c46-48a6-8731-507c6335ad22.png" legend="The Currency Exhibition Burn Room at Newport Street Gallery" />


## October

The excitement surrounding *The Currency* continued into October with [the launch of *The Currency* online merchandise shop](https://d13bg9qt03gn5y.cloudfront.net/blog/article/heni-merchandise-shop), making our exclusive, custom-designed, *The Currency*-inspired merchandise available for remote purchase.

HENI also celebrated *The Currency* exhibition and one year of the project with [the Connect the Dots party](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-currency-preview-and-connect-the-dots-events), a private gathering of *The Currency* collectors from all over the world held at The Pharmacy Café at Newport Street Gallery.

On October 11, Damien Hirst started the burning process of *The Currency* by burning the 1,000 physical paintings that he personally kept as digital artworks. At the end of the month [NFT holders were granted the opportunity to watch the burning of the physical version of their own digital artwork](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-currency-in-person-burns) in-person at Newport Street Gallery, also receiving a HAT for the event.

HENI Talks released the first in a series of exclusive screenings of art and architecture documentaries by filmmaker Michael Blackwood, *American Art in the 60s*, featuring interviews and footage of iconic figures such as Andy Warhol and Helen Frankenthaler. To coincide with the screening, [HENI Art Club hosted a talk by art historian Dr. Stephen Moonie](https://d13bg9qt03gn5y.cloudfront.net/blog/article/american-art-in-the-1960s-hac-event) that used Blackwood's film to explore the art of this revolutionary era.

<Image src="https://resources.heni.com/fc917347-7f30-4501-a80d-ce1af4ea6dd2.jpg" legend="Connect the Dots Community Party" />


## November

HENI's digital presence received a makeover in November, with the release of exciting new features and platforms. Both the [HENI homepage](https://d13bg9qt03gn5y.cloudfront.net/blog/article/new-heni-homepage) and the [HENI Editions](https://d13bg9qt03gn5y.cloudfront.net/blog/article/new-heni-editions-site) site got upgrades, with streamlined, intuitive designs and new interactive features that improve the user experience.

[We launched HENI Primary](https://d13bg9qt03gn5y.cloudfront.net/blog/article/introducing-heni-primary), designed specifically for artists to release original works of art on a dedicated digital platform, bringing the traditional fine-art experience online.

[Damien Hirst's 'Paper Veils'](https://d13bg9qt03gn5y.cloudfront.net/blog/article/damien-hirst-paper-veils) were the first works to be released on the new HENI Primary platform, a series of original paintings on paper available for purchase by application.

HENI Art Club, meanwhile, hosted an exclusive talk with renowned art critic and author Martin Grayford on his new book [*Love Lucian: The Letters of Lucian Freud 1939-1954*](https://d13bg9qt03gn5y.cloudfront.net/blog/article/heni-art-club-love-lucian-the-letters-of-lucian-freud-1939-1954).

HENI Publishing also released two exciting new titles: [Nesma Shubber's *Suad al-Attar*](https://d13bg9qt03gn5y.cloudfront.net/blog/article/suad-al-attar-nesma-shubber), the most comprehensive published collection of work by the title artist; and [*On the Street*](https://d13bg9qt03gn5y.cloudfront.net/blog/article/edwin-heathcote-on-the-street), a collection of 101 essays and personal recollections by legendary Financial Times architecture and design critic Edwin Heathcote.

<Image src="https://resources.heni.com/17e965ef-1bd1-4f46-b709-a145dfbe8fbc.jpg" legend="Paper Veils, Damien Hirst, 2019" />


## December

The year ended on a high note with the release of more insightful art historical resources for the HENI community in December. [Art historian and critic James Hall enlightened HENI Art Club members on the history of the legendary artist's studio, from Ancient Greece up to today](https://d13bg9qt03gn5y.cloudfront.net/blog/article/the-artist-s-studio-a-talk-by-james-hall). On HENI Talks, the second of our featured Michael Blackwood documentaries, *Christo and Jeanne-Claude*, became available to view, offering a humour-filled portrait of this daring husband-and-wife artistic duo.

In December we also launched a collection of new *The Currency* wearable merchandise, exclusively available for purchase by holders of *The Currency* NFTs. Including new t-shirts and sweaters, these collectible items made the perfect holiday gifts for fans of *The Currency*.

<Image src="https://resources.heni.com/657ab964-70a9-4612-8976-9660a2543ce4.jpg" legend="James Hall: The Artist's studio HAT" />


HENI 2022, Year in Review

<Image src="https://resources.heni.com/b2429aae-bffa-4dd8-bec3-b4a9ce70804c.jpg" legend="" />

**Join us on Thursday, 24 November from 7-8 p.m. GMT as Martin Gayford, renowned art critic and co-author of the new smash-hit book *Love Lucian: The Letters of Lucian Freud, 1939 - 1954*, gives an exclusive talk for HENI Art Club members focused on the legendary artist.**

Lucian Freud is widely regarded as the greatest figurative painter of our time and one of art’s most influential portraitists. Freud was known for his intense privacy – he would avoid press and even visit museums by night. Gayford and Freud first became acquainted in 1995 and developed a close friendship. Therefore, the publication of his letters makes for an eye-opening and intimate insight into the famous artist’s life.

We will run a competition for one person to win a physical copy of *Love Lucian: The Letters of Lucian Freud 1939–1954*. At the start of the event, we will ask you three questions. Email help@heniartclub.com with the correct answers before 12 p.m. on 25 November 2022 to be entered.

All attendees will receive a HAT (HENI Attendance Token).

<Button href="https://www.heniartclub.com/previous-events/">View Event</Button>

Join us as Martin Gayford, renowned art critic and co-author of the new smash-hit book 'Love Lucian: The Letters of Lucian Freud, 1939 - 1954' will give an exclusive talk for HENI Art Club members focused on the legendary artist.

Love Lucian: The Letters of Lucian Freud 1939-1954

<Image src="https://resources.heni.com/01190751-1f2c-478b-924f-db1df8a66983.jpg" legend="" />

**Now available from HENI Publishing, *Suad Al-Attar*, an extensively illustrated monograph featuring original photography of more than 100 expressive and surrealistic paintings and drawings by one of Iraq’s most renowned artists.**

Written by the artist’s granddaughter, writer and art historian Nesma Shubber, the book offers unique access to the career of a truly sensational artist and painter. In beautifully written prose, Shubber tells the story of her grandmother’s life and work. Beginning with the artist’s early formative years in Baghdad and her arrival in London in 1976, we discover the origins of Al-Attar’s international career up to the present day in a highly personal account of an extraordinary woman and artist. 

<Carousel images={[{ "src":"https://resources.heni.com/09be0cea-7bda-4efa-a43d-c4585e29d645.jpg", "legend": ""}, { "src": "https://resources.heni.com/82192dfc-a585-4047-9f7e-3fddbaa62bc8.jpg", "legend": ""}, { "src": "https://resources.heni.com/7ac1f6ca-8bc9-413c-83fe-09248cdb21a0.jpg", "legend": ""}, { "src": "https://resources.heni.com/e62c21aa-196a-40f8-91ea-2d6b024fbfe8.jpg", "legend": ""}, { "src": "https://resources.heni.com/b64a9e0f-6963-4aa6-ab6f-6bae3fa153de.jpg", "legend": ""}, { "src": "https://resources.heni.com/1643791a-29c1-4f3e-a405-d89e21d29887.jpg", "legend": ""}, { "src": "https://resources.heni.com/9843dee5-a676-4662-b6da-b8b4ad153231.jpg", "legend": ""}]} />


For the first time, this book brings together treasured drawings and paintings carefully selected from the artist’s archive to form the most comprehensive published collection of work by Suad Al-Attar as well as a rare document of her remarkable life. 

<Button href="https://www.henipublishing.com/books/suad-al-attar-nesma-shubber">View Book</Button>

Now available from HENI Publishing, 'Suad Al-Attar', an extensively illustrated monograph featuring original photography of more than 100 expressive and surrealistic paintings and drawings by one of Iraq’s most renowned artists.

Suad Al-Attar – Nesma Shubber

<Image src="https://resources.heni.com/83612b29-6091-4bc5-b96a-a0d538d6a856.jpg" legend="" />

**Now available from HENI Publishing is *On the Street*, a series of 101 essays and personal recollections by Edwin Heathcote, architecture and design critic at Financial Times. It comes illustrated with photographs by Helen Levitt, Brassaï, Vivian Maier, Henri Cartier-Bresson and many others.**

There is a layer of the public architecture that has become so familiar that we barely notice it. Street furniture has the capacity to define a city, to locate it and to anchor us within it. Benches, bollards, streetlights, signs, barriers, postboxes, phone booths – they are the physical manifestation of public infrastructure, a network of goods between architecture and the body. 

In this book, Edwin Heathcote looks at the cultural impact of street furniture using photography as a measure of how these objects have become indispensable components of the cityscape. Based mainly in and on London – but also including New York, Paris, and Budapest – Heathcote uses history, personal reflection, and the lenses of photographers to examine the status of these urban artefacts in both the contemporary imagination and the city streets themselves. He looks at the changing landscape of the cityscape and the way in which street furniture has been adapted to address new technologies, the culture of surveillance, and shifts in taste, orthodoxy, and material culture. 

<Carousel images={[{ "src":"https://resources.heni.com/14776f72-f73a-4f20-8276-e719920dd0bc.jpg", "legend": ""}, { "src": "https://resources.heni.com/4f255782-b384-4773-8063-36474b44b29b.jpg", "legend": ""}, { "src": "https://resources.heni.com/8b5d4d79-5cae-413e-91a4-beac5a14c875.jpg", "legend": ""}, { "src": "https://resources.heni.com/29f630a5-780a-4be7-97e6-c96174699591.jpg", "legend": ""}]} />

*On the Street* looks at the language of street furniture reflected through the gaze of photography and contemporary culture. It is a book about the elements of the streetscape that can exert an increasing impact on our interaction with the cities we inhabit.

<Button href="https://www.henipublishing.com/books/edwin-heathcote-on-the-street">View Book</Button>

Now available from HENI Publishing is 'On the Street', a series of 101 essays and personal recollections by Edwin Heathcote.

On the Street – Edwin Heathcote

<Image src="https://resources.heni.com/657ab964-70a9-4612-8976-9660a2543ce4.jpg" legend="" />

**HENI Art Club presents "The Artist's Studio", a talk by James Hall. Discover the fascinating history of the artist’s studio in our upcoming event with art critic and historian, James Hall.**

The artist’s workplace has always been an imaginary as well as an actual location, an idealised utopia as well as the domain of dirty, back-breaking work. From Ancient Greece to the present day, Hall will uncover the myth and reality of these private creative spaces. Written descriptions, paintings, prints, and even photographs of the artist’s atelier distort this reality as much as they document it. Leading authority on the subject James Hall will bring these spaces to life, uncovering the little-known reality of the artist’s studio.

We will run a competition for one person to win a physical copy of Hall's book, *The Artist's Studio: A Cultural History*. At the start of the event, we will ask you three questions. Email help@heniartclub.com with the correct answers once the event has ended to be entered to win.

*The Artist's Studio: A Cultural History* is available for HENI Art Club members to purchase in the print bookshop at a 25% discount.

All attendees will receive a HAT (HENI Attendance Token).

<Button href="https://www.heniartclub.com/previous-events/">View Talk</Button>

<Button href="https://www.heniartclub.com/product/the-artists-studio-a-cultural-history/">View Book</Button>

HENI Art Club presents "The Artist's Studio", a talk by James Hall.

The Artist's Studio – James Hall

<Image src="https://resources.heni.com/44bcc6b2-a549-4876-b47c-77fc18f7589a.jpg" legend="" />

**HENI is proud to announce the launch of HENI Primary. The new platform will enable artists to release original works of art on a dedicated digital platform, bringing the traditional fine art experience online.**

The platform will focus on the primary sale of original artworks, traditionally only handled by galleries or directly by artists’ studios. The marketplace will launch with the sale of Damien Hirst’s series 'Paper Veils', a collection consisting of 302 striking paintings on paper completed between 2018 and 2019. The series features 100 large works and 200 smaller works, as well as two polyptychs. 
 
The sales on HENI Primary will be application-based, and customers will have the opportunity to request a specific artwork preference from the series during this process. The application period will vary depending on the release. 

<Button href="https://heni.com/primary">Visit HENI Primary</Button>

HENI is proud to announce the launch of HENI Primary.

Introducing HENI Primary

HENI Talks

HENI Editions

HENI Publishing

HENI Art Club

HENI NFT

HENI News

HENI Leviathan

HENI Exhibitions

HENI Primary

Terms of Service

## This Privacy Notice and your rights

1\. This Privacy Notice describes how the HENI Group of businesses process personally identifiable information (“Personal Data”) in accordance with data protection laws.

2\. The HENI Group businesses to which this Privacy Notice applies (“we”,“us”,“our”) are:

• Prudence Cuming Associates Ltd, which is the Data Controller of Personal Data relating to that business (please contact [terms@pca.com](mailto:terms@pca.com)); and

• Heni Gmbh, which is the Data Controller of Personal Data relating to that business (please contact [terms@heni.com](mailto:terms@heni.com) ); and

• Pierce Protocols Ltd, which is the Data Controller of Personal Data collected and processed through all other websites, products and services provided within the Heni Group (unless a group company has its own privacy notice) (please contact [terms@heni.com](mailto:terms@heni.com)); To review the relevant privacy notices of any other group company or affiliated entities in the HENI Group of businesses please review the relevant website or contact us for further information.

3\. By visiting any HENI Group website or when completing any customer or client registration process with us and/or placing an order on our websites, you agree to be bound by the terms of this Privacy Notice, which also includes our Cookies Policy (see below).

4\. This Privacy Notice also applies more generally to and provides information for the benefit of a wider range of individuals on whom we process Personal Data, whether or not such individuals are our customers and clients, contacts, suppliers, contractors, or visitors to our websites or premises.

5\. Data protection laws generally provide individuals with rights in relation to the processing of their Personal Data. These include rights to information relating to such processing, to access to such Personal Data, to object to the processing, to rectify, erase, restrict and to port such Personal Data. You can seek to exercise any of these rights or make any other enquiry about our use of your Personal Data by contacting us at any time using the relevant Data Controller email address(es) above.

6\. Our aim always is to process Personal Data fairly, lawfully and transparently. However, if you are unhappy with the information provided in this Privacy Notice or have any broader questions or concerns please email the relevant Data Controller email address(es) above. If you remain dissatisfied you may raise your unresolved issues directly with the Information Commissioner’s Office (who can be contacted at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF or via ico.org.uk).

## Personal Data we may collect from you

7\. When you want to register with or make purchases through any HENI Group website, we will ask you to input and we will collect Personal Data from you (such as your name, e-mail address, billing address, delivery address, telephone number, product selections, and payment information). This includes when you subscribe to receive newsletters or notifications, post comments on our websites or contact us using the ‘contact’ form on our websites.

8\. We may also collect information about where you are on the internet (e.g. the URL you came from, IP address, domain types like .co.uk and .com), your browser type, the country and telephone area code where your computer is located and the pages of our website that were viewed during your visit. We may collect this information even if you do not register with us.

9\. More generally, and subject to this Privacy Notice, we may also obtain Personal Data when you meet with us or correspond with us by email, post, telephone or any other method.

10\. Personal Data about you may also be collected from publicly available records or from other sources, including other affiliates of the HENI Group of businesses.

11\. We may also obtain Personal Data about you when we use video cameras and aerial UAVs for the purpose of creating video footage and photos relating to artworks. For example, whilst filming on location, members of the public may be captured in images/video footage. Any member of the public whose image is captured would be very distant and it is unlikely that they will be recognisable. In the event they are recognisable, we would blur them out of any edited footage.

## Security of your Personal Data

12\. We will treat all your Personal Data as confidential and will only disclose it to third parties outside the HENI Group in accordance with this Privacy Notice. We will keep Personal Data secure and fully comply with all applicable UK data protection and consumer legislation from time to time in place.

13\. The HENI Group will retain Personal Data for at least the length of time required for the specific purposes for which it is processed, as set out in this Privacy Notice, and for such additional periods as are required by law or in order to ensure best practice (including effective back-up systems).

14\. We will take all reasonable care, in so far as it is in our power to do so, to keep your Personal Data, and the details of your orders and payments secure, but in the absence of proven negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any Personal Data we process on your behalf.

## Processing and disclosure of your Personal Data

15\. The HENI Group will process your Personal Data for the following purposes or as otherwise set out in this Privacy Notice, on the basis that such processing is in our and/or your legitimate interests:

• for the purposes of negotiating or performing any contracts entered into between you, or some company to which you are affiliated, and any HENI Group business;

• to address any correspondence, comments or enquires made by you;

• to allow you to participate in interactive features on our websites, should you choose to do so, and to provide the services you request;

• to email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you, where we have a legitimate interest to do so in compliance with data protection and privacy law and/or where you provided your consent. However, you may stop such notifications at any time by contacting our customer services team by emailing the relevant Data Controller email address(es) above using the word “unsubscribe” in the subject line or otherwise by opting out of the particular email in the manner described;

• for the effective management of the HENI Group of businesses in accordance with our legitimate interests, such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, implementing service improvement and marketing plans, etc;

• disclosing your Personal Data to third parties outside the HENI Group of businesses for the purposes stated above, including on your behalf or in order to enforce or apply our Terms and Conditions, or to protect the rights, property, or safety of HENI Group businesses and our personnel, customers, or others. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction; and

• disclosing your Personal Data to any HENI Group business or affiliate, which means our subsidiaries, any ultimate holding company and its subsidiaries, or any affiliated person or business. In the event that the relevant Data Controller, as identified above, or its assets, are acquired by a third party, Personal Data held by us may also be one of the transferred assets.

• for the purpose of creating video footage and photos of artworks.

• disclosing your Personal Data to third parties outside the HENI Group of businesses for provenance and/or authentication purposes in relation to artworks sold on any Heni Group website.

• disclosing your Personal Data to named third-party organisations for marketing purposes, where we have your consent to do so, for example, if you ticked the relevant opt-in box on our websites or when contacted. In these instances, we will supply your Personal Data to the specific organisation(s) only.

16\. The HENI Group may also process your Personal Data, including disclosing such Personal Data to third parties, as required by virtue of any legal, regulatory or other obligation. For example, the HENI Group of businesses will from time to time be required to disclose Personal Data to external law firms, accountants and auditors, insurance brokers and underwriters.

17\. The HENI Group will process Personal Data in the course of receiving payments from our clients and customers, and when making payments to such persons and to other third parties. The payment methods used will include bank transfers (which will require account names, numbers and sort codes, and possibly other information) and debit or credit card transactions (though note that we do not retain card information and payments via card will be processed securely in accordance with the Payment Card Industry Data Security Standard (PCI DSS) to protect sensitive cardholder data by a payment services provider in accordance with paragraph 17 of this Policy).

18\. Financial transactions through all HENI Group websites will be handled through a payment services provider, for example Stripe or PayPal, with which you will deal directly. You can review the Stripe Privacy Notice at stripe.com. PayPal Privacy Notice at paypal.com. We shall share Personal Data with such payment services providers only to the extent necessary for the purposes of processing payments, and dealing with complaints and queries relating to such payments.

## Where we store and transfer your Personal Data

19\. The Personal Data which HENI collect from you and which we process for the purposes set out above may be transferred outside the European Economic Area (“EEA”) where appropriate and necessary in accordance with our legitimate interests. Personal Data may also be processed by HENI Group staff, or for one of our suppliers or agents, operating outside the EEA. Such persons or entities maybe engaged in, among other things, the fulfilment of your orders, the processing of your payment details or the provision of support services.

20\. If and when making such transfers outside the EEA we will take all steps reasonably necessary to ensure that your Personal Data is managed securely and in accordance with this Privacy Notice and relevant data protection law.

## Cookies Policy

21\. By visiting and interacting with any HENI Group website to which this Privacy Notice applies, you are agreeing to our use of cookies in accordance with this policy and the relevant website Terms of Use.

22\. Cookies are small files that are stored on your computer or internet-enabled portable device by the websites you visit. They are used to make websites work and to improve their efficiency, as well as to provide website usage information to the website owner. Cookies contain information such as the time that the current visit occurred, whether the visitor has been to the website before and what site referred the visitor to the web page.

23\. HENI Group websites use cookies to distinguish you from other users of the site, in order to help us to improve your user experience. Some cookies are essential for the functionality of the website and allow features to work correctly. Other cookies may collect information about how visitors interact with our site, for instance to show which pages are viewed mostly frequently.

24\. Google Analytics: we use this web analytics tool to anonymously track usage statistics to help us improve the user experience of our site. Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our website. Google Analytics collects information anonymously; it reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.

25\. Vimeo cookies: HENI Talks embed videos from the official Vimeo channel. This channel may set cookies on your computer when you use the Vimeo service or visit a webpage with a Vimeo video. Some of the cookies will only be used if you use certain features or select certain preferences and some cookies will always be used. For more information on Vimeo’s cookie policy visit:[https://vimeo.com/cookie_policy](https://vimeo.com/cookie_policy).

26\. Twitter cookies: HENI Talks also embed a Twitter feed on our press page to show the latest tweets between us and our viewers. If you click through to Twitter they may use both session cookies and persistent cookies to better understand how you interact with their service. For more information on Twitter’s cookie policy visit: [https://twitter.com/en/privacy](https://twitter.com/en/privacy).

## Variations to this Privacy Notice

27\. We may vary the terms of this Privacy Notice from time-to-time. Please check this webpage regularly to ensure you are familiar with the current version as your Personal Data is subject to the Privacy Notice in effect at the time when you provided that information.

28\. This Privacy Notice will be governed by and construed in accordance with English law, and any disputes relating to this notice shall be subject to the exclusive jurisdiction of the courts of England.

Privacy Policy

**1\. This Privacy Notice and Your Rights**

This Privacy Notice describes how HENI Tech LLC (referred to as “Heni”,“we”,“us”or “our” in this Privacy Notice) processes personally identifiable information through your use of the websites, products and services we make available to you (together the “Services”). By using the Services, you agree to be bound by the terms of this Privacy Notice, which also includes our Cookies Policy (see below).

HENI Tech LLC is the controller and is responsible for the collection, processing and use of your Personal Data (as defined below). If you have any questions about this Privacy Notice , please contact us at: terms@heni.com.

It is important that you read this Privacy Notice together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing Personal Data (as defined below) about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements other notices and privacy policies made available by us. In the event of a conflict, the terms of this Privacy Notice shall apply.

To review the relevant privacy notices of any other group company or affiliated entities in the HENI Group of businesses (“HENI Group”) please review the relevant website or contact us for further information.

If you are using the Services from the European Union (“EU”) or the United Kingdom (“UK”), see our Notice to EU and UK data subjects in section 5 below for our legal bases for processing and transfer of your Personal Data.

**2\. Personal Data We may Collect From You**

When you want to register with, apply to purchase or make purchases through our websites to which this Privacy Notice applies (collectively, the “Website”) or when you subscribe to receive newsletters or notifications, post comments on the Website or contact us using the ‘contact’ form on our Website, or correspond with us by email, post, telephone or any other method, we may ask you to provide and may collect personally identifiable information from you, such as your first and last name, e-mail address, billing address, shipping address, telephone number, product selections, and payment information. We may also collect:

• Your wallet address or other information related to your digital wallet that may be considered Personal Data under certain data privacy laws; and

• Information required to comply with anti-money laundering (“AML”) laws and know-your-customer (“KYC”) requirements (including, but not limited to, your photographic identity, nationality, date of birth, address and place of birth);

We may also collect information about you as you navigate through and interact with our Service, including, but not limited to the URL of the website you visited prior to accessing our Website, IP addresses, your browser type, Ethereum address, wallet type, application programming interface (API)-key, network information regarding transactions the country and telephone area code where your computer is located, the pages of our Website that were viewed during your visit, and cookies and other data analytics described in Section 6 below. We may collect this information even if you do not register with us.

We may receive personally identifiable information about you from publicly-available records or from other sources, including other affiliates of the HENI Group that offer their products and/or services on our Service. In particular, MetaMask and other wallets provide us with your Ethereum address and certain other information you choose to share with MetaMask and other wallets. These third party companies may supply us with Personal Data. We may add this to the information we have already collected from you via our Service in order to improve it.

The personally identifiable information described in this Section is referred to in this Privacy Policy as “Personal Data”.

**3\. Security of your Personal Data**

We will treat all your Personal Data as confidential and will only disclose it to third parties outside the HENI Group in accordance with this Privacy Notice. We will keep Personal Data secure as necessary to comply with all applicable data protection and consumer protection requirements.

We will retain Personal Data for at least the length of time required for the specific purposes for which it is processed, as set out in this Privacy Notice, or in order to ensure best practices (including, for example, maintaining effective backup systems) and for such additional periods as necessary to comply with applicable laws.

**4\. Processing and disclosure of your Personal Data**

We will process your Personal Data for the following purposes or as otherwise set out in this Privacy Notice:

• to process your application to make purchases through our Website;

• to facilitate the creation of and secure your account on our Website;

• for the purposes of negotiating or performing any contracts entered into between you, or some company to which you are affiliated, and Heni;

• as required by virtue of any legal, regulatory or other obligation such as to comply with AML and KYC requirements;

• to address any correspondence, comments or enquires made by you;

• to allow you to participate in interactive features on our Website, should you choose to do so, and provide the Services you request, including but not limited to facilitating your cryptocurrency transactions through MetaMask or other wallets that may be available to use with our Services;

• to email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you. However, you may stop such notifications at any time by contacting our customer services team by emailing our email address(es) using the word “unsubscribe” in the subject line or otherwise by opting out of the particular email in the manner described;

• for the effective management of the HENI Group such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, and implementing service improvement and marketing plans;

• we will process Personal Data in the course of receiving payments from our clients and customers, and when making payments to such persons and to other third parties. The payment methods used will include bank transfers (which will require account names, numbers and sort codes, and possibly other information) and debit or credit card transactions (though note that we do not retain card information and payments via card will be processed securely in accordance with the Payment Card Industry Data Security Standard (“PCI DSS”) to protect sensitive cardholder data by a payment services provider);

• to manage our relationship with you which will include notifying you about changes to our Terms of Service or Privacy Notice;

• to administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);

• to use data analytics to improve our Services, customer relationships and experiences; or

• any other way we may describe when you provide Personal Data.

We may share your Personal Data with the parties and for the purposes set out below:

• disclosing your Personal Data to third parties outside the HENI Group for the purposes stated above, including on your behalf or in order to enforce or apply our Terms of Service, or to protect the rights, property, or safety of HENI Group businesses and our personnel, customers, or others. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction;

• disclosing your Personal Data to third parties outside the HENI Group as required by virtue of any legal, regulatory or other obligation. For example, we will from time to time be required to disclose Personal Data to external law firms, accountants and auditors, insurance brokers and underwriters;

• disclosing your Personal Data to any HENI Group business or affiliate, which means our subsidiaries, any ultimate holding company and its subsidiaries, or any affiliated person or business. In the event that we or our assets, are acquired by a third party, Personal Data held by us may also be one of the transferred assets; and

• disclosing your Personal Data to third parties outside the HENI Group who need it to do work for us. These recipients may include third party companies and individuals who provide the Services on our behalf, such as operating our Website.

• disclosing your digital wallet address to third parties outside the HENI Group, such as secondary marketplaces, who need it to provide a service to you, where you have chosen to subscribe to their service.

Financial transactions through our Websites will be handled through a payment services provider, including Stripe or PayPal, with which you will deal directly. You can review the Stripe Privacy Notice at stripe.com. PayPal Privacy Notice at paypal.com. We shall share Personal Data with such payment services providers only to the extent necessary for the purposes of processing payments, and dealing with complaints and queries relating to such payments.

You may permit us to share your Personal Data with other companies or entities of your choosing including those companies or entities whose websites or services you can link to from our Website. Those uses will be subject to the privacy policies of the recipient entity or entities.

**5\. Notice to EU and UK data subjects**

This section of the Privacy Notice describes how we process Personal Data relating to individuals in the EU and the UK in accordance with:

• the EU General Data Protection Regulation ((EU) 2016/679) (“EU GDPR”) - in respect of individuals in the EU; and

• the retained EU law version of the EU GDPR that applies in the UK, along with the Data Protection Act 2018 (“UK GDPR”) – in respect of individuals in the UK,

the EU GDPR and the UK GDPR are referred to together as the “Data Protection Legislation”.

**Your rights**

The Data Protection Legislation generally provides individuals with rights in relation to the processing of their Personal Data. These include rights to information relating to such processing, to access such Personal Data, to object to the processing, to rectify, erase, restrict and to port such Personal Data. You can seek to exercise any of these rights or make any other enquiry about our use of your Personal Data by contacting us at any time using the email address above.

Our aim always is to process Personal Data fairly, lawfully and transparently. However, if you are unhappy with the information provided in this Privacy Notice or have questions or concerns regarding this Privacy Notice please email us at the email address above. If you remain dissatisfied you may raise your unresolved issues directly with the data protection regulator in your jurisdiction. You can find your data protection regulator here: https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

**Sensitive Personal Data**

Some of the information you provide us may constitute sensitive personal data as defined in the Data Protection Legislation (also referred to as special categories of personal data), including identification of your race or ethnicity on government-issued identification documents which we may collect as part of AML and KYC as explained above.

**Legal Bases for Processing**

We will only use your Personal Data as the law permits. We are required to inform you of the legal bases of our processing of your Personal Data. We have set out below a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so.

Please note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data.

| Purpose                                                      | Lawful basis for processing                                  |
| :----------------------------------------------------------- | :----------------------------------------------------------- |
| To provide our Services including to address any correspondence, comments or enquires made by you and to allow you to participate in interactive features on our Website, should you choose to do so | Performance of a contract with you<br/>Necessary for our legitimate interests |
| To process and deliver your purchase orders including to manage payments, fees and charges | Performance of a contract with you<br/> Necessary for our legitimate interests |
| To email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you | Necessary for our legitimate interests<br/>Consent           |
| For the effective management of the HENI Group such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, implementing service improvement and marketing plans, etc | Necessary for our legitimate interests                       |
| To manage our relationship with you which will include notifying you about changes to our Terms of Service or Privacy Policy | Performance of a contract with you<br/>Necessary to comply with a legal obligation<br/>Necessary for our legitimate interests |
| To administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Necessary for our legitimate interests<br/>Necessary to comply with a legal obligation |
| To use data analytics to improve our Services, customer relationships and experiences | Necessary for our legitimate interests                       |
| To comply with AML and KYC requirements                      | To comply with legal obligations                             |

**Change of purpose**

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with this Privacy Notice, where it is required or permitted by law.

**Cross-Border transfer**

The Personal Data which we collect from you and which we process for the purposes set out in this Privacy Notice may be held and transferred outside the European Economic Area (“EEA”) where appropriate and necessary in accordance with our legitimate interests. Personal Data may also be processed by HENI Group staff, or by one of our suppliers or agents, operating outside the EEA. Such persons or entities may be engaged in, among other things, the fulfilment of your orders, the processing of your payment details or the provision of support services.

If and when making such transfers outside the EEA we will take all steps reasonably necessary to ensure that your Personal Data is managed securely and in accordance with this Privacy Notice and applicable Data Protection Legislation.

**6\. Cookies Policy**

By visiting and interacting with any Website to which this Privacy Notice applies, you are agreeing to our use of cookies in accordance with this Privacy Notice and the relevant website’s terms and conditions.

Cookies are small files that are stored on your computer or internet-enabled portable device by the websites you visit. They help websites improve their efficiency, as well as to provide usage information to the website owner. Cookies contain information such as the time that a website visit occurred, whether the visitor has been to the website before and what site referred the visitor to the web page.

We use cookies on our Website to distinguish you from other users of the site, in order to help us to improve your user experience. Some cookies are essential for the functionality of the Website and allow features to work correctly. Other cookies may collect information about how you interact with our site, including, for example, showing which pages are viewed mostly frequently.

Mixpanel: We collect personal information such as your email address and your user activity through the use of Mixpanel. Mixpanel helps us analyze usage patterns of our users. Mixpanel’s ability to use and share information is governed by the Mixpanel Terms of Use, available at https://mixpanel.com/terms , and the Mixpanel Privacy Policy, available at https://mixpanel.com/privacy. You can opt-out of Mixpanel’s services by clicking on the following link: https://mixpanel.com/optout.

Segment: Segment.io is a central service that allows us to more efficiently forward analytics data to our other data processors. To learn about the privacy practices of Segment please review https://segment.com/docs/legal/privacy. Please contact us if you want to opt-out from Segment.

**7\. How We Respond to Do Not Track Signals**

We do not currently respond to “do not track” signals or other mechanisms that might enable you to opt out of tracking on our Website. You can typically remove and reject cookies from the Services with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject the cookies, it could affect how the Services work for you.

**8\. Children**

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Service is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Notice, then you may alert us at the email provided above.

**9\. Third party links**

Our Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. This Privacy Notice does not apply to information collected through these third-party websites. We do not control these third-party websites and are not responsible for their privacy notices or policies. When you leave our Website, we encourage you to read the privacy policy of the website you are visiting.

**10\. Variations to this Privacy Notice**

We may vary the terms of this Privacy Notice from time-to-time. You are responsible for checking this webpage regularly to ensure you are familiar with the current version as your Personal Data is subject to the Privacy Notice in effect at the time when you provided that information.









Terms of Service - NFT

HENI presents The Beautiful Paintings, the revolutionary new artwork from Damien Hirst that blurs the boundaries between digital and physical art creation. 

Screenshots of the New HENI Editions Website

Queen Elizabeth II F.S. 334A (Royal Edition AP), Queen Elizabeth II IIB 334-337 (TP), and Queen Elizabeth II F.S. II 337 (Blue) (TP), from Reigning Queens, Andy Warhol, 1985

HENI Primary logo in front of Paper Veils by Damien Hirst

Cherished Veil, Alluring Veil, and Amazing Veil paintings by Damien Hirst 

HENI Attendance Token (HAT) for HENI Art Club talk "The Artist's Studio" with James Hall, 7 December 2022. HAT features paintings depicting different artists' studios.

Paper Veils by Damien Hirst, hung at the HENI Gallery in Soho, London

HENI Attendance Token (HAT) for HENI Art Club Event 'Love Lucian: The letters of Lucian Freud 1939 - 1954' showing the cover of the Love Lucian book


Damien Hirst burning one of the physical Currency tenders