Colourful spots, animals frozen in time, glorious butterfly wings and a skull set with diamonds are just some icons of Damien Hirst’s boundary-redefining career. Internationally recognised for his irreverent approach to artmaking, blurring the lines between media and expanding their possibilities, Hirst has helped set contemporary art on a practically limitless course. Through a decisive interplay of technology, technique and material, Hirst’s artworks engage with his signature themes of love, death, religion, science, belief and beauty to create works that are both visually and conceptually compelling.

Hirst was born in 1965 in Bristol, grew up in Leeds and moved to London in 1984. While studying at Goldsmiths School of Art from 1986-89, Hirst invented two fundamental series: his ongoing ‘Spot Paintings’, made up of meticulously rendered spheres of random colours arranged in perfect grid systems; and his ‘Medicine Cabinets’, an early investigation into science, medicine and systems of belief and trust that resurfaces across his oeuvre.  

In 1992, Hirst unveiled arguably his most iconic work ‘The Physical Impossibility of Death in the Mind of Someone Living’ (1991), a four-metre-long tiger shark preserved in a tank of formaldehyde, and inserted his ‘Natural History’ series into the public consciousness. These sculptures simultaneously confront viewers with their own mortality and the unavoidable fate of death.

Hirst’s enduring confrontations with death emerge again in his butterfly works. Since his 1991 exhibition ‘In and Out of Love’, he has continued to readapt the butterfly motif. Hirst produces awe-inspiring compositions using their wings, as in his ‘Kaleidoscope’ series began in 2001, a formula that has entered a new chapter in the HENI prints series ‘The Aspects’ (H6, 2019), ‘The Elements’ (H6, 2020) and ‘The Empresses’ (H10, 2022). In these collections, the technology and materiality of the prints advance the symbolic resonance of the butterfly, standing for the possibility of beauty in death. 

Since 1994, Hirst has produced his joyful ‘Spin Paintings’. These works are made with minimal artist intervention, the final product reliant only on colour choice and force of movement. These paintings inspired ‘Enter the Infinite’ (H1, 2016), 12 jacquard-woven tapestries that constitute further delegation of the artistic process to a machine. ‘The joy of colour’ and colour relationships are themes to which Hirst frequently returns, as in ‘Colour Charts’ (2012), ‘Colour Space’ (2016), ‘Veil Paintings’ (2017) and their eponymous print series. 

In 2017, Hirst revealed ‘Treasures from the Wreck of the Unbelievable’, which include hundreds of sculptures and drawings apparently salvaged from a shipwreck. This project foregrounded Hirst’s interest in belief systems, questioning structures that attract trust and value. Hirst’s 2021 project ‘The Currency’ further explores this idea, asking collectors to choose between the traditional medium of painting and the contemporary NFT, forcing them to put faith in where they see value. 

From 2018-20, Hirst produced ‘Cherry Blossoms’. The monumental canvases, entirely covered in dense, bright colours, envelop the viewer in a vast landscape of blooming trees that traverses the boundaries of figuration and abstraction. From these works, Hirst made his ‘Fruitful & Forever’ (H8, 2020) and ‘The Virtues’ (H9, 2021) print series, playfully presenting macro and micro details of the paintings that bring their tactile impasto to the fore. 

Hirst’s name is synonymous with contemporary art, continually pushing the boundaries of traditional approaches to and conceptions of the artwork. Hirst’s prints, editions and multiples are a fundamental part of this practice. Though wide-ranging in nature, together these works are magnificent exercises in how technique, technology and materiality can be manipulated to enhance the discourse and reception of Hirst’s subjects. 

Damien Hirst

Colourful spots, animals frozen in time, glorious butterfly wings and a skull set with diamonds are just some icons of Damien Hirst’s boundary-redefining career. Internationally recognised for his irreverent approach to artmaking, blurring the lines between media and expanding their possibilities, Hirst has helped set contemporary art on a practically limitless course. Through a decisive interplay of technology, technique and material, Hirst’s artworks engage with his signature themes of love, death, religion, science, belief and beauty to create works that are both visually and conceptually compelling.

Damien Hirst’s ‘Enter the Infinite – Revelation' is a transfixing, vibrant and entirely joyful tapestry produced after a ‘Spin Painting’ from 2008. The original’s aesthetic of randomness is accompanied in the present tapestry by mathematical intervention, precisely dividing, repeating and reflecting the action to create a visually arresting work.  

Hirst’s tapestry takes the eye on an uneasy journey in and out of the work’s centre. Exploding from its centre is a vertical ‘X’ shape with bulbous forms emerging from its horizontal axis. Rippling in blues, reds, yellows and greens, the eye attempts to follow the patterns of colours but cannot contain the shifting perspectives of inward and outward motion, constituting a reflection on the limits and functions of the human eye.  

This effect is further emphasised through its medium, as the tapestry is produced using a small selection of booming colours which the eye optically blends as it navigates its way through the composition’s intense motion. Such action is recollective of the spinning technology used to produce the original painting and indeed the mechanised process of jacquard-weaving. As a result, ‘Enter the Infinite – Revelation’ is apparently caught in the dynamic motion of the ‘Spin Painting’, expanded and emphasised.  

Enter the Infinite - Revelation

Damien Hirst’s ‘Enter the Infinite – Revelation' is a transfixing, vibrant and entirely joyful tapestry produced after a ‘Spin Painting’ from 2008. The original’s aesthetic of randomness is accompanied in the present tapestry by mathematical intervention, precisely dividing, repeating and reflecting the action to create a visually arresting work.  

With spurts of blue, yellow and green shooting vertically, and green, yellow and red horizontally, Damien Hirst’s tapestry ‘Enter the Infinite – Dream’ is incredibly potent. Based on a ‘Spin Painting’ from 2008, Hirst juxtaposes its aesthetic of randomness here with his careful mathematical process of division, reflection and repetition.  

Such exactness nonetheless produces sporadic visual reactions. The tapestry takes the eye on an uneasy journey into and out of the work’s centre. The eye cannot contain the patterns of colours and the shifting perspectives of inward and outward motion, the design thus constituting a reflection on its limits and functions. 

Hirst’s experimentations with the eye are also present in the medium itself: the jacquard-woven process requires only a small selection of colours which the eye optically blends. That ‘Enter the Infinite – Dream’ is a tapestry also links it to the medium’s historical associations to concepts such as belief and spectacle, which Hirst explores elsewhere in his practice.  

‘Enter the Infinite – Dream' is visually arresting as it apparently captures the intense motion of the spinning technology in a moment of stasis. Motion, expanded and emphasised, emerges as both the image’s unequivocally awe-inspiring form and composition.  

Enter the Infinite - Dream

With spurts of blue, yellow and green shooting vertically, and green, yellow and red horizontally, Damien Hirst’s tapestry ‘Enter the Infinite – Dream’ is incredibly potent. Based on a ‘Spin Painting’ from 2008, Hirst juxtaposes its aesthetic of randomness here with his careful mathematical process of division, reflection and repetition.  

Damien Hirst’s entirely joyful ‘Enter the Infinite – Supernatural’ tapestry takes the eye on an arresting journey. Exploding from the centre is a vertical ‘X’ rendered in blue, white and yellow, and a horizontal one in white, red and blue. These colours are repeated across the tapestry and surrounded by powerful spurts of green.  

Using a precise mathematical process, an original ‘Spin Painting’ from 2008 is divided, reflected and repeated to create captivating visual effects. The tapestry draws the viewer’s gaze into the centre before directing it out, overwhelming the eye which cannot contain the shifting perspectives of motion.  

The limits and functions of the eye are also highlighted by the medium. Using a limited selection of colours, the tapestry relies on the eye to optically blend the colours. Hirst’s choice of tapestry also situates it within the medium’s age-old associations to notions like belief and spectacle, which correspond to his practice.  

‘Enter the Infinite – Supernatural' is an arresting work which sheds a new light on the dynamic form and composition of the original ‘Spin Painting’. In juxtaposing movement and stasis, Hirst produces an entrancing image of seemingly infinite planes of prismatic patterns. 

Enter the Infinite - Supernatural

Damien Hirst’s entirely joyful ‘Enter the Infinite – Supernatural’ tapestry takes the eye on an arresting journey. Exploding from the centre is a vertical ‘X’ rendered in blue, white and yellow, and a horizontal one in white, red and blue. These colours are repeated across the tapestry and surrounded by powerful spurts of green.  

Damien Hirst’s transfixing tapestry ‘Enter the Infinite – Trance' stunningly displays the artist’s skill in joining colour and composition to create captivating effects. The work precisely divides a ‘Spin Painting’ from 2008, repeating and reflecting the original’s chance paint splatters to create an arresting image.  

The practice of producing the ‘Spin Painting’ remains apparent, seen in the layering of paint as a fanning blue ‘X’ sits above spurts of white, green, yellow and red. These colourful patterns lead the eye on a complicated journey into and out of the work’s centre, movements that overwhelm it.  

Struggling to adapt to the shifting perspectives of motion, the limits and functions of the eye are revealed. The jacquard-woven process highlights this further as it utilises a small selection of colours to render an image, relying on the eye to optically blend them. Hirst’s choice of tapestry also recalls the medium’s age-old associations with notions like belief and spectacle which correspond to his practice. 

‘Enter the Infinite – Trance’ places motion at its centre, appropriating the movement of the ‘Spin Painting’ into its own form and composition, expanding and emphasising it. Through the visual tensions of movement and stasis, Hirst composes a dazzling and ever-changing work. 

Enter the Infinite - Trance

Damien Hirst’s transfixing tapestry ‘Enter the Infinite – Trance' stunningly displays the artist’s skill in joining colour and composition to create captivating effects. The work precisely divides a ‘Spin Painting’ from 2008, repeating and reflecting the original’s chance paint splatters to create an arresting image.  

‘Enter the Infinite – Light’, a vibrant tapestry by Damien Hirst, divides his original ‘Spin Painting’ from 2008 into an entrancing eight-point star. From a central yellow and green star bursts patterns of yellow, green, red, blue and white, the product of precisely dividing, repeating and reflecting the original painting. These patterns lead the eye on an uneasy journey into the centre of the work and then out. These shifting inward and outward perspectives are difficult for the eye to follow, revealing its limitations and functions. 

This effect is also highlighted in the woven medium, produced using a limited range of colours which the eye is directed to optically blend. Hirst’s choice of tapestry to produce the work also places ‘Enter the Infinite – Light’ within the medium’s age-old associations to notions like belief and spectacle which correspond to his practice. 

‘Enter the Infinite – Light' places motion at its centre, translating the movement of the ‘Spin Painting’ into its form and composition, expanding and emphasising it. Through the visual tensions of movement and stasis, Hirst composes a captivating and ever-changing work. 

Enter the Infinite - Light

‘Enter the Infinite – Light’, a vibrant tapestry by Damien Hirst, divides his original ‘Spin Painting’ from 2008 into an entrancing eight-point star. From a central yellow and green star bursts patterns of yellow, green, red, blue and white, the product of precisely dividing, repeating and reflecting the original painting. These patterns lead the eye on an uneasy journey into the centre of the work and then out. These shifting inward and outward perspectives are difficult for the eye to follow, revealing its limitations and functions. 

‘Enter the Infinite – Rapture' is a transfixing, vibrant and entirely joyful tapestry produced after a ‘Spin Painting’ from 2008. The painting’s aesthetic of randomness is accompanied here by mathematical intervention, precisely dividing, repeating and reflecting the action to create a visually arresting work.  

Hirst’s tapestry takes the eye on a complicated journey into and out of the image’s central point. Emanating from the work’s centre is a cross shape, rendered in alternating blues, reds, yellows and greens. The eye attempts to follow the patterns of colours but cannot contain the shifting perspectives of motion, the artwork thus constituting a reflection on the limits and functions of the human eye.  

This effect is further emphasised through its medium. ‘Enter the Infinite – Rapture’ is produced using a small selection of booming colours, which the eye blends as it navigates its way through intense motion. This motion is recollective of the mechanised jacquard-woven process used to make the tapestry and indeed the spinning technology used to produce the original painting. Reimagining the form and composition of the ‘Spin Painting’, ‘Enter the Infinite – Rapture’ expands and emphasises the dynamic motion of the original work. 

Enter the Infinite - Rapture

‘Enter the Infinite – Rapture' is a transfixing, vibrant and entirely joyful tapestry produced after a ‘Spin Painting’ from 2008. The painting’s aesthetic of randomness is accompanied here by mathematical intervention, precisely dividing, repeating and reflecting the action to create a visually arresting work.  

‘Enter the Infinite – Being’, a tapestry by Damien Hirst, takes the eye on an uneasy journey. Exploding from the centre are diamond and cross shapes, rendered largely in green and complimented by blue, white, yellow and red.  

Based on a ‘Spin Painting’ from 2008, Hirst accompanies the original’s aesthetic of randomness here with his careful mathematical process of division, reflection and repetition. Through its dynamic colours and patterns, the tapestry draws the eye into the work’s centre and then directs it out, overwhelming the eye which cannot contain the shifting perspectives of motion.  

This reflection on the limits and functions of the eye is matched by the medium: the tapestry relies on the eye to blend the small selection of colours used. Given the medium’s age-old associations with notions like belief and spectacle, Hirst’s choice to produce ‘Enter the Infinite – Being’ as a tapestry marks a further development in his ongoing interventions with these themes.  

‘Enter the Infinite – Being’ is an arresting work which appropriates the motion of the ‘Spin Painting’ process into a unique form and composition. In juxtaposing movement and stasis, Hirst produces a deeply entrancing work. 

Enter the Infinite - Being

‘Enter the Infinite – Being’, a tapestry by Damien Hirst, takes the eye on an uneasy journey. Exploding from the centre are diamond and cross shapes, rendered largely in green and complimented by blue, white, yellow and red.  

‘Enter the Infinite – Ecstasy’ is an extraordinarily dynamic tapestry. A thin blue cross emerges from the centre, complimented with details of red, yellow and green and surrounded by glowing fields of yellow. Using a careful mathematical process, an original ‘Spin Painting’ from 2008 is divided, reflected and repeated.  

Such exactness nonetheless produces sporadic visual reactions. ‘Enter the Infinite – Ecstasy’ takes the eye on an uneasy journey quickly into and immediately out of the work’s centre. Along the way, the patterns of colours apparently overwhelm the eye which cannot contain the shifting perspectives of motion, constituting a reflection on its limits and functions. 

Hirst’s experimentations with the eye are also present in the medium. The tapestry is produced using a limited selection of colours which the eye optically blends. Given the medium’s age-old associations with notions like belief and spectacle, Hirst’s choice to produce ‘Enter the Infinite – Ecstasy’ as a tapestry also marks a further development of his own ongoing interventions with these themes.  

‘Enter the Infinite – Ecstasy’ is visually arresting as it captures the intense motion of the spinning technology and the mechanised jacquard-weaving process in a moment of stasis. Motion, expanded and emphasised, defines the image’s unequivocally awe-inspiring form and composition.  

Enter the Infinite - Ecstasy

‘Enter the Infinite – Ecstasy’ is an extraordinarily dynamic tapestry. A thin blue cross emerges from the centre, complimented with details of red, yellow and green and surrounded by glowing fields of yellow. Using a careful mathematical process, an original ‘Spin Painting’ from 2008 is divided, reflected and repeated.  

Damien Hirst’s ‘Enter the Infinite – Glory' is a transfixing, vibrant and entirely joyful tapestry produced after an original ‘Spin Painting’ from 2008. The original’s aesthetic of randomness is juxtaposed with the present mathematical process of division, reflection and repetition to create a visually arresting work. 

Hirst’s tapestry takes the eye on a complicated journey into and out of the image’s central point. Emanating from its centre is a cross shape rendered in alternating thicknesses and colours of red, green, yellow and blue, surrounded by a field of green and white. The eye attempts to follow these patterns of colour but cannot contain the shifting perspectives of motion, inviting viewers to reflect on the limits and functions of the human eye. This effect is further emphasised through the artwork’s medium: the booming colours of the ‘Enter the Infinite – Glory’ tapestry are produced using a small selection of colours which the eye optically blends.  

The present work arrests the eye through intense motion, recollective of the spinning technology used to produce the original painting and the mechanised jacquard-weaving process used to generate the tapestry. Translating the painting into a new form and composition, ‘Enter the Infinite – Glory’ expands and emphasises the dynamic motion of the original work. 

Enter the Infinite - Glory

Damien Hirst’s ‘Enter the Infinite – Glory' is a transfixing, vibrant and entirely joyful tapestry produced after an original ‘Spin Painting’ from 2008. The original’s aesthetic of randomness is juxtaposed with the present mathematical process of division, reflection and repetition to create a visually arresting work. 

‘Enter the Infinite – Exaltation’, a tapestry by Damien Hirst, divides an original ‘Spin Painting’ from 2008 into an entrancing cross shape. As it emanates outward from the centre of the artwork, the cross turns and alternates in yellow, green, red, blue and white, the product of precisely dividing, repeating and reflecting the original painting. The composition prompts a complicated journey through the visual field as the eye is led quickly into and out of the work’s centre. These shifting inward and outward perspectives are difficult for the eye to follow, revealing its limitations and functions. 

This effect is also highlighted in the medium, produced using a limited selection of colours which the eye is directed to optically blend. That ‘Enter the Infinite – Exaltation’ is a tapestry links it to the medium’s historical associations to concepts such as belief and spectacle, which Hirst explores elsewhere in his practice. 

‘Enter the Infinite – Exaltation' places motion at its centre, translating the movement of the ‘Spin Painting’ into its own unique form and composition, expanding and emphasising it. Through the visual tensions of movement and stasis, Hirst composes an engaging and ever-changing work. 

Enter the Infinite - Exaltation

‘Enter the Infinite – Exaltation’, a tapestry by Damien Hirst, divides an original ‘Spin Painting’ from 2008 into an entrancing cross shape. As it emanates outward from the centre of the artwork, the cross turns and alternates in yellow, green, red, blue and white, the product of precisely dividing, repeating and reflecting the original painting. The composition prompts a complicated journey through the visual field as the eye is led quickly into and out of the work’s centre. These shifting inward and outward perspectives are difficult for the eye to follow, revealing its limitations and functions.

Damien Hirst’s transfixing tapestry ‘Enter the Infinite – Prophecy’ takes the eye on a dynamic journey. Emerging from the centre is a glowing cross shape rendered in yellow, green and blue. This shape is mimicked as the composition moves outward, each subsequent quarter section rendered in alternating colours of yellow, red, green, blue and white.  

Using a precise mathematical process, an original ‘Spin Painting’ from 2008 is divided, reflected and repeated to create the captivating visual effects of ‘Enter the Infinite – Prophecy’. The tapestry draws the viewer’s gaze quickly into the centre and then immediately directs it out, deliberately overwhelming the eye, which cannot contain the shifting perspectives of motion.  

The limits and functions of the eye are also highlighted by the medium. Using a small selection of colours, the tapestry relies on the eye to blend the colours. Hirst’s choice of tapestry also recalls the medium’s age-old associations with notions like belief and spectacle, which correspond to his practice. 

‘Enter the Infinite – Being’ is an arresting work which translates the motion of the ‘Spin Painting’ process into form and composition, capturing and expanding it in a frozen moment. In juxtaposing movement and stasis, Hirst has created a deeply entrancing work. 

Enter the Infinite - Prophecy

Damien Hirst’s transfixing tapestry ‘Enter the Infinite – Prophecy’ takes the eye on a dynamic journey. Emerging from the centre is a glowing cross shape rendered in yellow, green and blue. This shape is mimicked as the composition moves outward, each subsequent quarter section rendered in alternating colours of yellow, red, green, blue and white.  

‘Enter the Infinite – Seeing' by Damien Hirst takes the eye on an active journey through the tapestry. A blue cross outlined in yellow sits at its centre, surrounded by patterns of diamonds and squares in white, red, yellow and green. Emerging from the central cross are four sparse bursts of blue and green which interrupt the white background.  

Using a precise mathematical process, the original ‘Spin Painting’ from 2008 on which ‘Enter the Infinite – Seeing’ is based is divided, reflected and repeated to create captivating visual effects. The tapestry draws the viewer’s gaze quickly into the centre and then immediately directs it out, overwhelming the eye which cannot contain the shifting perspectives of motion.  

The limits and functions of the eye are also highlighted by the medium. Using a selection of primary colours, the tapestry relies on a viewer to optically blend them. Hirst’s choice of tapestry also recalls the medium’s age-old associations with notions like belief and spectacle, which correspond to his practice. 

The arresting ‘Enter the Infinite – Seeing’ turns the motion of the ‘Spin Painting’ process into its own unique form and composition, capturing it in a frozen moment. In juxtaposing movement and stasis, Hirst has produced a deeply entrancing work. 

Enter the Infinite - Seeing

‘Enter the Infinite – Seeing' by Damien Hirst takes the eye on an active journey through the tapestry. A blue cross outlined in yellow sits at its centre, surrounded by patterns of diamonds and squares in white, red, yellow and green. Emerging from the central cross are four sparse bursts of blue and green which interrupt the white background.  

Terms of Service

## This Privacy Notice and your rights

1\. This Privacy Notice describes how the HENI Group of businesses process personally identifiable information (“Personal Data”) in accordance with data protection laws.

2\. The HENI Group businesses to which this Privacy Notice applies (“we”,“us”,“our”) are:

• Prudence Cuming Associates Ltd, which is the Data Controller of Personal Data relating to that business (please contact [terms@pca.com](mailto:terms@pca.com)); and

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## Personal Data we may collect from you

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## Security of your Personal Data

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## Processing and disclosure of your Personal Data

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## Where we store and transfer your Personal Data

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## Variations to this Privacy Notice

27\. We may vary the terms of this Privacy Notice from time-to-time. Please check this webpage regularly to ensure you are familiar with the current version as your Personal Data is subject to the Privacy Notice in effect at the time when you provided that information.

28\. This Privacy Notice will be governed by and construed in accordance with English law, and any disputes relating to this notice shall be subject to the exclusive jurisdiction of the courts of England.

Privacy Policy

**1\. This Privacy Notice and Your Rights**

This Privacy Notice describes how HENI Tech LLC (referred to as “Heni”,“we”,“us”or “our” in this Privacy Notice) processes personally identifiable information through your use of the websites, products and services we make available to you (together the “Services”). By using the Services, you agree to be bound by the terms of this Privacy Notice, which also includes our Cookies Policy (see below).

HENI Tech LLC is the controller and is responsible for the collection, processing and use of your Personal Data (as defined below). If you have any questions about this Privacy Notice , please contact us at: terms@heni.com.

It is important that you read this Privacy Notice together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing Personal Data (as defined below) about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements other notices and privacy policies made available by us. In the event of a conflict, the terms of this Privacy Notice shall apply.

To review the relevant privacy notices of any other group company or affiliated entities in the HENI Group of businesses (“HENI Group”) please review the relevant website or contact us for further information.

If you are using the Services from the European Union (“EU”) or the United Kingdom (“UK”), see our Notice to EU and UK data subjects in section 5 below for our legal bases for processing and transfer of your Personal Data.

**2\. Personal Data We may Collect From You**

When you want to register with, apply to purchase or make purchases through our websites to which this Privacy Notice applies (collectively, the “Website”) or when you subscribe to receive newsletters or notifications, post comments on the Website or contact us using the ‘contact’ form on our Website, or correspond with us by email, post, telephone or any other method, we may ask you to provide and may collect personally identifiable information from you, such as your first and last name, e-mail address, billing address, shipping address, telephone number, product selections, and payment information. We may also collect:

• Your wallet address or other information related to your digital wallet that may be considered Personal Data under certain data privacy laws; and

• Information required to comply with anti-money laundering (“AML”) laws and know-your-customer (“KYC”) requirements (including, but not limited to, your photographic identity, nationality, date of birth, address and place of birth);

We may also collect information about you as you navigate through and interact with our Service, including, but not limited to the URL of the website you visited prior to accessing our Website, IP addresses, your browser type, Ethereum address, wallet type, application programming interface (API)-key, network information regarding transactions the country and telephone area code where your computer is located, the pages of our Website that were viewed during your visit, and cookies and other data analytics described in Section 6 below. We may collect this information even if you do not register with us.

We may receive personally identifiable information about you from publicly-available records or from other sources, including other affiliates of the HENI Group that offer their products and/or services on our Service. In particular, MetaMask and other wallets provide us with your Ethereum address and certain other information you choose to share with MetaMask and other wallets. These third party companies may supply us with Personal Data. We may add this to the information we have already collected from you via our Service in order to improve it.

The personally identifiable information described in this Section is referred to in this Privacy Policy as “Personal Data”.

**3\. Security of your Personal Data**

We will treat all your Personal Data as confidential and will only disclose it to third parties outside the HENI Group in accordance with this Privacy Notice. We will keep Personal Data secure as necessary to comply with all applicable data protection and consumer protection requirements.

We will retain Personal Data for at least the length of time required for the specific purposes for which it is processed, as set out in this Privacy Notice, or in order to ensure best practices (including, for example, maintaining effective backup systems) and for such additional periods as necessary to comply with applicable laws.

**4\. Processing and disclosure of your Personal Data**

We will process your Personal Data for the following purposes or as otherwise set out in this Privacy Notice:

• to process your application to make purchases through our Website;

• to facilitate the creation of and secure your account on our Website;

• for the purposes of negotiating or performing any contracts entered into between you, or some company to which you are affiliated, and Heni;

• as required by virtue of any legal, regulatory or other obligation such as to comply with AML and KYC requirements;

• to address any correspondence, comments or enquires made by you;

• to allow you to participate in interactive features on our Website, should you choose to do so, and provide the Services you request, including but not limited to facilitating your cryptocurrency transactions through MetaMask or other wallets that may be available to use with our Services;

• to email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you. However, you may stop such notifications at any time by contacting our customer services team by emailing our email address(es) using the word “unsubscribe” in the subject line or otherwise by opting out of the particular email in the manner described;

• for the effective management of the HENI Group such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, and implementing service improvement and marketing plans;

• we will process Personal Data in the course of receiving payments from our clients and customers, and when making payments to such persons and to other third parties. The payment methods used will include bank transfers (which will require account names, numbers and sort codes, and possibly other information) and debit or credit card transactions (though note that we do not retain card information and payments via card will be processed securely in accordance with the Payment Card Industry Data Security Standard (“PCI DSS”) to protect sensitive cardholder data by a payment services provider);

• to manage our relationship with you which will include notifying you about changes to our Terms of Service or Privacy Notice;

• to administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);

• to use data analytics to improve our Services, customer relationships and experiences; or

• any other way we may describe when you provide Personal Data.

We may share your Personal Data with the parties and for the purposes set out below:

• disclosing your Personal Data to third parties outside the HENI Group for the purposes stated above, including on your behalf or in order to enforce or apply our Terms of Service, or to protect the rights, property, or safety of HENI Group businesses and our personnel, customers, or others. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction;

• disclosing your Personal Data to third parties outside the HENI Group as required by virtue of any legal, regulatory or other obligation. For example, we will from time to time be required to disclose Personal Data to external law firms, accountants and auditors, insurance brokers and underwriters;

• disclosing your Personal Data to any HENI Group business or affiliate, which means our subsidiaries, any ultimate holding company and its subsidiaries, or any affiliated person or business. In the event that we or our assets, are acquired by a third party, Personal Data held by us may also be one of the transferred assets; and

• disclosing your Personal Data to third parties outside the HENI Group who need it to do work for us. These recipients may include third party companies and individuals who provide the Services on our behalf, such as operating our Website.

• disclosing your digital wallet address to third parties outside the HENI Group, such as secondary marketplaces, who need it to provide a service to you, where you have chosen to subscribe to their service.

Financial transactions through our Websites will be handled through a payment services provider, including Stripe or PayPal, with which you will deal directly. You can review the Stripe Privacy Notice at stripe.com. PayPal Privacy Notice at paypal.com. We shall share Personal Data with such payment services providers only to the extent necessary for the purposes of processing payments, and dealing with complaints and queries relating to such payments.

You may permit us to share your Personal Data with other companies or entities of your choosing including those companies or entities whose websites or services you can link to from our Website. Those uses will be subject to the privacy policies of the recipient entity or entities.

**5\. Notice to EU and UK data subjects**

This section of the Privacy Notice describes how we process Personal Data relating to individuals in the EU and the UK in accordance with:

• the EU General Data Protection Regulation ((EU) 2016/679) (“EU GDPR”) - in respect of individuals in the EU; and

• the retained EU law version of the EU GDPR that applies in the UK, along with the Data Protection Act 2018 (“UK GDPR”) – in respect of individuals in the UK,

the EU GDPR and the UK GDPR are referred to together as the “Data Protection Legislation”.

**Your rights**

The Data Protection Legislation generally provides individuals with rights in relation to the processing of their Personal Data. These include rights to information relating to such processing, to access such Personal Data, to object to the processing, to rectify, erase, restrict and to port such Personal Data. You can seek to exercise any of these rights or make any other enquiry about our use of your Personal Data by contacting us at any time using the email address above.

Our aim always is to process Personal Data fairly, lawfully and transparently. However, if you are unhappy with the information provided in this Privacy Notice or have questions or concerns regarding this Privacy Notice please email us at the email address above. If you remain dissatisfied you may raise your unresolved issues directly with the data protection regulator in your jurisdiction. You can find your data protection regulator here: https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

**Sensitive Personal Data**

Some of the information you provide us may constitute sensitive personal data as defined in the Data Protection Legislation (also referred to as special categories of personal data), including identification of your race or ethnicity on government-issued identification documents which we may collect as part of AML and KYC as explained above.

**Legal Bases for Processing**

We will only use your Personal Data as the law permits. We are required to inform you of the legal bases of our processing of your Personal Data. We have set out below a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so.

Please note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data.

| Purpose | Lawful basis for processing |
| :----------------------------------------------------------- | :----------------------------------------------------------- |
| To provide our Services including to address any correspondence, comments or enquires made by you and to allow you to participate in interactive features on our Website, should you choose to do so | Performance of a contract with you Necessary for our legitimate interests |
| To process and deliver your purchase orders including to manage payments, fees and charges | Performance of a contract with you Necessary for our legitimate interests |
| To email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you | Necessary for our legitimate interests Consent |
| For the effective management of the HENI Group such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, implementing service improvement and marketing plans, etc | Necessary for our legitimate interests |
| To manage our relationship with you which will include notifying you about changes to our Terms of Service or Privacy Policy | Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests |
| To administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Necessary for our legitimate interests Necessary to comply with a legal obligation |
| To use data analytics to improve our Services, customer relationships and experiences | Necessary for our legitimate interests |
| To comply with AML and KYC requirements | To comply with legal obligations |

**Change of purpose**

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with this Privacy Notice, where it is required or permitted by law.

**Cross-Border transfer**

The Personal Data which we collect from you and which we process for the purposes set out in this Privacy Notice may be held and transferred outside the European Economic Area (“EEA”) where appropriate and necessary in accordance with our legitimate interests. Personal Data may also be processed by HENI Group staff, or by one of our suppliers or agents, operating outside the EEA. Such persons or entities may be engaged in, among other things, the fulfilment of your orders, the processing of your payment details or the provision of support services.

If and when making such transfers outside the EEA we will take all steps reasonably necessary to ensure that your Personal Data is managed securely and in accordance with this Privacy Notice and applicable Data Protection Legislation.

**6\. Cookies Policy**

By visiting and interacting with any Website to which this Privacy Notice applies, you are agreeing to our use of cookies in accordance with this Privacy Notice and the relevant website’s terms and conditions.

Cookies are small files that are stored on your computer or internet-enabled portable device by the websites you visit. They help websites improve their efficiency, as well as to provide usage information to the website owner. Cookies contain information such as the time that a website visit occurred, whether the visitor has been to the website before and what site referred the visitor to the web page.

We use cookies on our Website to distinguish you from other users of the site, in order to help us to improve your user experience. Some cookies are essential for the functionality of the Website and allow features to work correctly. Other cookies may collect information about how you interact with our site, including, for example, showing which pages are viewed mostly frequently.

Mixpanel: We collect personal information such as your email address and your user activity through the use of Mixpanel. Mixpanel helps us analyze usage patterns of our users. Mixpanel’s ability to use and share information is governed by the Mixpanel Terms of Use, available at https://mixpanel.com/terms , and the Mixpanel Privacy Policy, available at https://mixpanel.com/privacy. You can opt-out of Mixpanel’s services by clicking on the following link: https://mixpanel.com/optout.

Segment: Segment.io is a central service that allows us to more efficiently forward analytics data to our other data processors. To learn about the privacy practices of Segment please review https://segment.com/docs/legal/privacy. Please contact us if you want to opt-out from Segment.

**7\. How We Respond to Do Not Track Signals**

We do not currently respond to “do not track” signals or other mechanisms that might enable you to opt out of tracking on our Website. You can typically remove and reject cookies from the Services with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject the cookies, it could affect how the Services work for you.

**8\. Children**

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Service is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Notice, then you may alert us at the email provided above.

**9\. Third party links**

Our Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. This Privacy Notice does not apply to information collected through these third-party websites. We do not control these third-party websites and are not responsible for their privacy notices or policies. When you leave our Website, we encourage you to read the privacy policy of the website you are visiting.

**10\. Variations to this Privacy Notice**

We may vary the terms of this Privacy Notice from time-to-time. You are responsible for checking this webpage regularly to ensure you are familiar with the current version as your Personal Data is subject to the Privacy Notice in effect at the time when you provided that information.

Transfixing, vibrant and entirely joyful, in 2016 Damien Hirst experimented with a new formulation of his ‘Spin Paintings’ series, begun in 1994,  through ‘Enter the Infinite’ (H1), which pushes the human eye to its limits. 

Composed of 12 jacquard-woven tapestries, ‘Enter the Infinite’ divides Hirst’s ‘Spin Painting’ from 2008, ‘Beautiful Flailing, Falling, Grip on Reality, Pull Yourself Together Painting’, into quarters and eighths. Began in 1994, ‘Spin Paintings’ are defined by elongated titles and characterised by bright, exploding colours. Hirst describes the works as, “childish…in the positive sense of the word”, reflecting on the unbridled playfulness inherent to their creation, and the delight in the bemusing effects of the resulting vivacious paintings. Nevertheless, the ‘Spin Paintings’ pursue in a new format the notion of the imaginary mechanical painter, famously explored in Hirst’s ‘Spot Paintings’ series. Though the product of chance, they are ultimately born out of the technology of the spin machine.  

This randomness that defines the ‘Spin Paintings’ series is accompanied in ‘Enter the Infinite’ by mathematical intervention, precisely dividing, repeating and reflecting the action. As a result, ‘Beautiful Flailing’ is converted into prismatic patterns composed of seemingly infinite planes of symmetry and orientation. The tapestries draw the eye to their central points through fields of intense motion and colour, reminiscent of the spinning technology used to produce the painting on which they are based. 
Rippling in blues, reds, yellows and greens, the tapestry takes the eye on an uneasy journey in and out of the work’s centre. The eye cannot contain the patterns of colours and the shifting perspectives of inward and outward motion, prompting a reflection on its limits and functions. The tapestries are arresting, a quality reflected in the individual titles. The ‘Enter the Infinite’ tapestries are named for, as art writer Michael Bracewell calls it, “heightened or altered consciousness, foresight, and cosmic or spiritual ecstasy: any of these terms relate to chemically induced hallucinogenic experience as much as they do to religious, meditational, philosophical, or devotional realization”. 

Indeed, in turning to tapestry, a medium with a history of grandeur, Hirst also positions his ‘Spin Paintings’ in a new light. Tapestries have adorned castles, churches and cathedrals for centuries, depicting scenes often derived from biblical narratives, mythology, history and military victories. Hirst’s ‘Enter the Infinite’ not only joins this lineage, but also infuses into the joyful ‘Spin Paintings’ series the artist’s perennial interest in the themes of belief and spectacle. 

Enter the Infinite

Transfixing, vibrant and entirely joyful, in 2016 Damien Hirst experimented with a new formulation of his ‘Spin Paintings’ series, begun in 1994, through ‘Enter the Infinite’ (H1), which pushes the human eye to its limits. Composed of 12 jacquard-woven tapestries, ‘Enter the Infinite’ is based on one of Hirst’s ‘Spin Paintings’, dividing, repeating and reflecting it to generate prismatic patterns composed of seemingly infinite planes of symmetry and orientation.