The elusive street artist Invader uses his now-ubiquitous pixelated characters to bring the digital world to the physical world and art to the masses. Self-described as an Unidentified Free Artist (UFA) whose identity is perennially hidden behind masks and digital pixelations, his pseudonym reflects his artistic practice - to invade public spaces with art.

What started as a playful attempt to make his art more publicly visible by pasting his first mosaic onto a Parisian wall in 1998 now consists of over 4,000 works on a global scale. Invader’s artwork was even the first art to be exhibited in space and can be found on the International Space Station.

Invader has challenged the traditional boundaries of the art world, holding solo exhibitions at prestigious galleries from Paris to Osaka. Though he has never abandoned his dedication to street art, Invader has expanded his practice into new media, shown in his 'Rubikcubism' series where he creates painting-sculptures made with Rubik's Cubes.

Invader

The elusive street artist Invader uses his now-ubiquitous pixelated characters to bring the digital world to the physical world and art to the masses. Self-described as an Unidentified Free Artist (UFA) whose identity is perennially hidden behind masks and digital pixelations, his pseudonym reflects his artistic practice - to invade public spaces with art.

A zoomed in frontal view of a Rubik’s Cube, the Invaded Cube print is unmistakably the work of Invader, with his iconic 8-bit video game character printed on the white central square. Six identical plastic blocks of blue, green, orange, yellow and red dominate the image, creating a surprisingly balanced chromatic pattern.

Invaded Cube is a true manifesto piece. It is based on a picture made by the artist in 2005 in order to illustrate the birth of the new movement he had created: Rubikcubism. In 2022, he added his signature to its central white block: a space invader. Now produced in collaboration with HENI Editions as a print, the three-dimensional nature of the original is not lost, with the variously coloured sides of the cube being visible over the white background.

A 100 x 100 cm Diasec-mounted Giclée print on aluminium composite panel, Invaded Cube reveals in high definition the smooth texture of the original object. The enlarged size of the cube allows viewers to fully inspect its intriguing internal relations of colour and form.

This iconic image evokes Invader’s Rubikcubist practice with particular precision. His three-dimensional sculptures, integrated within the playfulness of his materials, are entirely based on the cube’s potential for mechanical movement. This print, on the other hand, focuses on the glossy plastic material, reproduced through a different technology that highlights its mosaic-like quality.

The cube’s bright colours and formal simplicity trigger a complex response that involves a sense of nostalgia for the 1980s, as well as excitement for the billions of possible colour combinations. And yet, Invaded Cube, suspended in a specific pattern, is a puzzle that will never be resolved: its colourful balance exemplifies Invader’s unique practice.

Invaded Cube

A zoomed in frontal view of a Rubik’s Cube, the Invaded Cube print is unmistakably the work of Invader, with his iconic 8-bit video game character printed on the white central square. Six identical plastic blocks of blue, green, orange, yellow and red dominate the image, creating a surprisingly balanced chromatic pattern.

Invader’s Rubik Camouflage print is emblematic of the artist’s career as an urban disruptor. For decades he has raided cities around the world with his pixelated mosaics, often inspired by iconic video games of the 8-bit era. In Rubik Camouflage, a white Space Invader-like creature appears against a colourful background of blue, red, yellow and orange, arranged in the style of a military camouflage. Invader has said that “This piece speaks about the invasion of new technologies in our lives.”

This work, a 100 x 100 cm Diasec-mounted Giclée print on aluminium composite panel, was created in collaboration with HENI Editions and derives from RLRi, sculpture produced in 2010. Like all of Invader’s ‘Rubikcubist’ artworks, it was entirely created with Rubik’s Cubes, whose blocks had been arranged and stacked in a specific order for the image to emerge. Unlike his street art works, which are assembled with flat tiles, his three-dimensional sculptures involve a considerable amount of mental effort, as each puzzle needs to be individually manipulated.

Reproducing the most iconic characters from global popular culture, Invader has over the years developed a personal, immediately recognisable language. Through his street art interventions, all of which are unique and fitted with ID numbers, he encourages viewers to explore unexpected parts of urban spaces, maintaining awareness of the complex social and geographical networks surrounding his art. Rubik Camouflage, by contrast, is removed from its urban setting and its connections to landscape. In this print, the gallery space or the collector’s home become part of that complex artistic and spatial system. Each edition of Rubik Camouflage has the potential to become a point of access into Invader’s subversive yet poetic world. 

Rubik Camouflage

Invader’s Rubik Camouflage print is emblematic of the artist’s career as an urban disruptor. For decades he has raided cities around the world with his pixelated mosaics, often inspired by iconic video games of the 8-bit era. In Rubik Camouflage, a white space invader-like creature appears against a colourful background of blue, red, yellow and orange, arranged in the style of a military camouflage. Invader has said that “This piece speaks about the invasion of new technologies in our lives.”

The Rubik Country Life print emerges from Invader’s playful series of three-dimensional sculptures that adapt characters and icons from global popular culture to his own artistic language. 

Rubik Country Life is a highlight from Invader’s series ‘Rubik Low Fidelity’, which is dedicated to music, a significant source of his inspiration. For this series, he selected famous album cover art. The series title is a play on the high quality or ‘fidelity’ of sound on LPs, and the ‘low fidelity’ of pixelated images, like those created through his ‘Rubikcubism’ process. Recreated through one of Invader’s mediums of choice – variously manipulated Rubik’s Cubes – highly stylised images emerge. 

This 100 x 100 cm Diasec-mounted Giclée print on aluminium composite panel, created in collaboration with HENI Editions, is derived from the artwork RUBIK COUNTRY LIFE, executed in 2009. It was based on the revolutionary cover art for the Roxy Music’s album ‘Country Life’ (1974). While the album was well received, the cover art was considered controversial for its semi-nude models captured in suggestive poses.  

Invader appropriated this problematic image and reworked it through his subversive method. In this print, the models’ bodies and poses are immediately recognisable, yet their eroticism is made less conspicuous through the process of abstraction. The models’ alluring facial expressions are concealed, with their bodies coalescing through glossy squares of white and orange. Like in many of Invader’s more complex creations, the full picture can only be gleaned at a distance, or through the additional barrier of a smartphone camera.  

Rubik Country Life

The Rubik Country Life print emerges from Invader’s playful series of three-dimensional sculptures that adapt characters and icons from global popular culture to his own artistic language.

Rubik Shot Red Marilyn derives from Invader’s series ‘Rubik Master Pieces’, in which he manipulates Rubik's Cubes to reproduce major works in the history of art as three-dimensional sculptures. Due to the restricted palette of the cubes, limited to six bright colours, famous paintings are transformed into abstract, pointillist mosaics whose full forms can only be discerned from afar or, as Invader himself suggests, through a smartphone camera.  

Invader produced some of Andy Warhol’s iconic portraits of Marilyn Monroe from 1967. In collaboration with HENI Editions, one of these artworks has been edited into a series of 100 x 100 cm Diasec-mounted Giclée prints on aluminium composite panel. In this image, Marylin’s face, composed of white and orange squares, emerges over a pixelated field of red and orange. Despite the heavily simplified design, Marilyn’s seductive gaze and smiling lips are immediately recognisable. 

If Warhol’s original artwork is a comment on American society of the time, its consumerism and its obsession with fame, Invader’s version represents a homage to both a global celebrity and a revolutionary artist who disrupted the art world.  

Like Warhol, Invader is more concerned with artistic experimentation rather than political opposition. Through this series Invader is obviously playing with the history of art and making us discover or rediscover iconic artworks while surprising viewers with their new treatment. Moreover, the very term Rubikcubist is of course a reference to the cubist movement founded by Braque and Picasso at the beginning of the last century.

Rubik Shot Red Marilyn, through its glossy finish and hypnotic arrangement of bright square fields of colour, dissects the shiny world of celebrity and stardom, taking apart one of its major icons and reducing her presence to simple, luminous coloured blocks. 

Rubik Shot Red Marilyn

Rubik Shot Red Marilyn derives from Invader’s series ‘Rubik Master Pieces’, in which he manipulates Rubik's Cubes to reproduce major works in the history of art as three-dimensional sculptures. Due to the restricted palette of the cubes, limited to six bright colours, famous paintings are transformed into abstract, pointillist mosaics whose full forms can only be discerned from afar or, as Invader himself suggests, through a smartphone camera. 

Terms of Service

## This Privacy Notice and your rights

1\. This Privacy Notice describes how the HENI Group of businesses process personally identifiable information (“Personal Data”) in accordance with data protection laws.

2\. The HENI Group businesses to which this Privacy Notice applies (“we”,“us”,“our”) are:

• Prudence Cuming Associates Ltd, which is the Data Controller of Personal Data relating to that business (please contact [terms@pca.com](mailto:terms@pca.com)); and

• Heni Gmbh, which is the Data Controller of Personal Data relating to that business (please contact [terms@heni.com](mailto:terms@heni.com) ); and

• Pierce Protocols Ltd, which is the Data Controller of Personal Data collected and processed through all other websites, products and services provided within the Heni Group (unless a group company has its own privacy notice) (please contact [terms@heni.com](mailto:terms@heni.com)); To review the relevant privacy notices of any other group company or affiliated entities in the HENI Group of businesses please review the relevant website or contact us for further information.

3\. By visiting any HENI Group website or when completing any customer or client registration process with us and/or placing an order on our websites, you agree to be bound by the terms of this Privacy Notice, which also includes our Cookies Policy (see below).

4\. This Privacy Notice also applies more generally to and provides information for the benefit of a wider range of individuals on whom we process Personal Data, whether or not such individuals are our customers and clients, contacts, suppliers, contractors, or visitors to our websites or premises.

5\. Data protection laws generally provide individuals with rights in relation to the processing of their Personal Data. These include rights to information relating to such processing, to access to such Personal Data, to object to the processing, to rectify, erase, restrict and to port such Personal Data. You can seek to exercise any of these rights or make any other enquiry about our use of your Personal Data by contacting us at any time using the relevant Data Controller email address(es) above.

6\. Our aim always is to process Personal Data fairly, lawfully and transparently. However, if you are unhappy with the information provided in this Privacy Notice or have any broader questions or concerns please email the relevant Data Controller email address(es) above. If you remain dissatisfied you may raise your unresolved issues directly with the Information Commissioner’s Office (who can be contacted at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF or via ico.org.uk).

## Personal Data we may collect from you

7\. When you want to register with or make purchases through any HENI Group website, we will ask you to input and we will collect Personal Data from you (such as your name, e-mail address, billing address, delivery address, telephone number, product selections, and payment information). This includes when you subscribe to receive newsletters or notifications, post comments on our websites or contact us using the ‘contact’ form on our websites.

8\. We may also collect information about where you are on the internet (e.g. the URL you came from, IP address, domain types like .co.uk and .com), your browser type, the country and telephone area code where your computer is located and the pages of our website that were viewed during your visit. We may collect this information even if you do not register with us.

9\. More generally, and subject to this Privacy Notice, we may also obtain Personal Data when you meet with us or correspond with us by email, post, telephone or any other method.

10\. Personal Data about you may also be collected from publicly available records or from other sources, including other affiliates of the HENI Group of businesses.

11\. We may also obtain Personal Data about you when we use video cameras and aerial UAVs for the purpose of creating video footage and photos relating to artworks. For example, whilst filming on location, members of the public may be captured in images/video footage. Any member of the public whose image is captured would be very distant and it is unlikely that they will be recognisable. In the event they are recognisable, we would blur them out of any edited footage.

## Security of your Personal Data

12\. We will treat all your Personal Data as confidential and will only disclose it to third parties outside the HENI Group in accordance with this Privacy Notice. We will keep Personal Data secure and fully comply with all applicable UK data protection and consumer legislation from time to time in place.

13\. The HENI Group will retain Personal Data for at least the length of time required for the specific purposes for which it is processed, as set out in this Privacy Notice, and for such additional periods as are required by law or in order to ensure best practice (including effective back-up systems).

14\. We will take all reasonable care, in so far as it is in our power to do so, to keep your Personal Data, and the details of your orders and payments secure, but in the absence of proven negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any Personal Data we process on your behalf.

## Processing and disclosure of your Personal Data

15\. The HENI Group will process your Personal Data for the following purposes or as otherwise set out in this Privacy Notice, on the basis that such processing is in our and/or your legitimate interests:

• for the purposes of negotiating or performing any contracts entered into between you, or some company to which you are affiliated, and any HENI Group business;

• to address any correspondence, comments or enquires made by you;

• to allow you to participate in interactive features on our websites, should you choose to do so, and to provide the services you request;

• to email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you, where we have a legitimate interest to do so in compliance with data protection and privacy law and/or where you provided your consent. However, you may stop such notifications at any time by contacting our customer services team by emailing the relevant Data Controller email address(es) above using the word “unsubscribe” in the subject line or otherwise by opting out of the particular email in the manner described;

• for the effective management of the HENI Group of businesses in accordance with our legitimate interests, such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, implementing service improvement and marketing plans, etc;

• disclosing your Personal Data to third parties outside the HENI Group of businesses for the purposes stated above, including on your behalf or in order to enforce or apply our Terms and Conditions, or to protect the rights, property, or safety of HENI Group businesses and our personnel, customers, or others. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction; and

• disclosing your Personal Data to any HENI Group business or affiliate, which means our subsidiaries, any ultimate holding company and its subsidiaries, or any affiliated person or business. In the event that the relevant Data Controller, as identified above, or its assets, are acquired by a third party, Personal Data held by us may also be one of the transferred assets.

• for the purpose of creating video footage and photos of artworks.

• disclosing your Personal Data to third parties outside the HENI Group of businesses for provenance and/or authentication purposes in relation to artworks sold on any Heni Group website.

• disclosing your Personal Data to named third-party organisations for marketing purposes, where we have your consent to do so, for example, if you ticked the relevant opt-in box on our websites or when contacted. In these instances, we will supply your Personal Data to the specific organisation(s) only.

16\. The HENI Group may also process your Personal Data, including disclosing such Personal Data to third parties, as required by virtue of any legal, regulatory or other obligation. For example, the HENI Group of businesses will from time to time be required to disclose Personal Data to external law firms, accountants and auditors, insurance brokers and underwriters.

17\. The HENI Group will process Personal Data in the course of receiving payments from our clients and customers, and when making payments to such persons and to other third parties. The payment methods used will include bank transfers (which will require account names, numbers and sort codes, and possibly other information) and debit or credit card transactions (though note that we do not retain card information and payments via card will be processed securely in accordance with the Payment Card Industry Data Security Standard (PCI DSS) to protect sensitive cardholder data by a payment services provider in accordance with paragraph 17 of this Policy).

18\. Financial transactions through all HENI Group websites will be handled through a payment services provider, for example Stripe or PayPal, with which you will deal directly. You can review the Stripe Privacy Notice at stripe.com. PayPal Privacy Notice at paypal.com. We shall share Personal Data with such payment services providers only to the extent necessary for the purposes of processing payments, and dealing with complaints and queries relating to such payments.

## Where we store and transfer your Personal Data

19\. The Personal Data which HENI collect from you and which we process for the purposes set out above may be transferred outside the European Economic Area (“EEA”) where appropriate and necessary in accordance with our legitimate interests. Personal Data may also be processed by HENI Group staff, or for one of our suppliers or agents, operating outside the EEA. Such persons or entities maybe engaged in, among other things, the fulfilment of your orders, the processing of your payment details or the provision of support services.

20\. If and when making such transfers outside the EEA we will take all steps reasonably necessary to ensure that your Personal Data is managed securely and in accordance with this Privacy Notice and relevant data protection law.

## Cookies Policy

21\. By visiting and interacting with any HENI Group website to which this Privacy Notice applies, you are agreeing to our use of cookies in accordance with this policy and the relevant website Terms of Use.

22\. Cookies are small files that are stored on your computer or internet-enabled portable device by the websites you visit. They are used to make websites work and to improve their efficiency, as well as to provide website usage information to the website owner. Cookies contain information such as the time that the current visit occurred, whether the visitor has been to the website before and what site referred the visitor to the web page.

23\. HENI Group websites use cookies to distinguish you from other users of the site, in order to help us to improve your user experience. Some cookies are essential for the functionality of the website and allow features to work correctly. Other cookies may collect information about how visitors interact with our site, for instance to show which pages are viewed mostly frequently.

24\. Google Analytics: we use this web analytics tool to anonymously track usage statistics to help us improve the user experience of our site. Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our website. Google Analytics collects information anonymously; it reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.

25\. Vimeo cookies: HENI Talks embed videos from the official Vimeo channel. This channel may set cookies on your computer when you use the Vimeo service or visit a webpage with a Vimeo video. Some of the cookies will only be used if you use certain features or select certain preferences and some cookies will always be used. For more information on Vimeo’s cookie policy visit:[https://vimeo.com/cookie_policy](https://vimeo.com/cookie_policy).

26\. Twitter cookies: HENI Talks also embed a Twitter feed on our press page to show the latest tweets between us and our viewers. If you click through to Twitter they may use both session cookies and persistent cookies to better understand how you interact with their service. For more information on Twitter’s cookie policy visit: [https://twitter.com/en/privacy](https://twitter.com/en/privacy).

## Variations to this Privacy Notice

27\. We may vary the terms of this Privacy Notice from time-to-time. Please check this webpage regularly to ensure you are familiar with the current version as your Personal Data is subject to the Privacy Notice in effect at the time when you provided that information.

28\. This Privacy Notice will be governed by and construed in accordance with English law, and any disputes relating to this notice shall be subject to the exclusive jurisdiction of the courts of England.

Privacy Policy

**1\. This Privacy Notice and Your Rights**

This Privacy Notice describes how HENI Tech LLC (referred to as “Heni”,“we”,“us”or “our” in this Privacy Notice) processes personally identifiable information through your use of the websites, products and services we make available to you (together the “Services”). By using the Services, you agree to be bound by the terms of this Privacy Notice, which also includes our Cookies Policy (see below).

HENI Tech LLC is the controller and is responsible for the collection, processing and use of your Personal Data (as defined below). If you have any questions about this Privacy Notice , please contact us at: terms@heni.com.

It is important that you read this Privacy Notice together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing Personal Data (as defined below) about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements other notices and privacy policies made available by us. In the event of a conflict, the terms of this Privacy Notice shall apply.

To review the relevant privacy notices of any other group company or affiliated entities in the HENI Group of businesses (“HENI Group”) please review the relevant website or contact us for further information.

If you are using the Services from the European Union (“EU”) or the United Kingdom (“UK”), see our Notice to EU and UK data subjects in section 5 below for our legal bases for processing and transfer of your Personal Data.

**2\. Personal Data We may Collect From You**

When you want to register with, apply to purchase or make purchases through our websites to which this Privacy Notice applies (collectively, the “Website”) or when you subscribe to receive newsletters or notifications, post comments on the Website or contact us using the ‘contact’ form on our Website, or correspond with us by email, post, telephone or any other method, we may ask you to provide and may collect personally identifiable information from you, such as your first and last name, e-mail address, billing address, shipping address, telephone number, product selections, and payment information. We may also collect:

• Your wallet address or other information related to your digital wallet that may be considered Personal Data under certain data privacy laws; and

• Information required to comply with anti-money laundering (“AML”) laws and know-your-customer (“KYC”) requirements (including, but not limited to, your photographic identity, nationality, date of birth, address and place of birth);

We may also collect information about you as you navigate through and interact with our Service, including, but not limited to the URL of the website you visited prior to accessing our Website, IP addresses, your browser type, Ethereum address, wallet type, application programming interface (API)-key, network information regarding transactions the country and telephone area code where your computer is located, the pages of our Website that were viewed during your visit, and cookies and other data analytics described in Section 6 below. We may collect this information even if you do not register with us.

We may receive personally identifiable information about you from publicly-available records or from other sources, including other affiliates of the HENI Group that offer their products and/or services on our Service. In particular, MetaMask and other wallets provide us with your Ethereum address and certain other information you choose to share with MetaMask and other wallets. These third party companies may supply us with Personal Data. We may add this to the information we have already collected from you via our Service in order to improve it.

The personally identifiable information described in this Section is referred to in this Privacy Policy as “Personal Data”.

**3\. Security of your Personal Data**

We will treat all your Personal Data as confidential and will only disclose it to third parties outside the HENI Group in accordance with this Privacy Notice. We will keep Personal Data secure as necessary to comply with all applicable data protection and consumer protection requirements.

We will retain Personal Data for at least the length of time required for the specific purposes for which it is processed, as set out in this Privacy Notice, or in order to ensure best practices (including, for example, maintaining effective backup systems) and for such additional periods as necessary to comply with applicable laws.

**4\. Processing and disclosure of your Personal Data**

We will process your Personal Data for the following purposes or as otherwise set out in this Privacy Notice:

• to process your application to make purchases through our Website;

• to facilitate the creation of and secure your account on our Website;

• for the purposes of negotiating or performing any contracts entered into between you, or some company to which you are affiliated, and Heni;

• as required by virtue of any legal, regulatory or other obligation such as to comply with AML and KYC requirements;

• to address any correspondence, comments or enquires made by you;

• to allow you to participate in interactive features on our Website, should you choose to do so, and provide the Services you request, including but not limited to facilitating your cryptocurrency transactions through MetaMask or other wallets that may be available to use with our Services;

• to email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you. However, you may stop such notifications at any time by contacting our customer services team by emailing our email address(es) using the word “unsubscribe” in the subject line or otherwise by opting out of the particular email in the manner described;

• for the effective management of the HENI Group such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, and implementing service improvement and marketing plans;

• we will process Personal Data in the course of receiving payments from our clients and customers, and when making payments to such persons and to other third parties. The payment methods used will include bank transfers (which will require account names, numbers and sort codes, and possibly other information) and debit or credit card transactions (though note that we do not retain card information and payments via card will be processed securely in accordance with the Payment Card Industry Data Security Standard (“PCI DSS”) to protect sensitive cardholder data by a payment services provider);

• to manage our relationship with you which will include notifying you about changes to our Terms of Service or Privacy Notice;

• to administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);

• to use data analytics to improve our Services, customer relationships and experiences; or

• any other way we may describe when you provide Personal Data.

We may share your Personal Data with the parties and for the purposes set out below:

• disclosing your Personal Data to third parties outside the HENI Group for the purposes stated above, including on your behalf or in order to enforce or apply our Terms of Service, or to protect the rights, property, or safety of HENI Group businesses and our personnel, customers, or others. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction;

• disclosing your Personal Data to third parties outside the HENI Group as required by virtue of any legal, regulatory or other obligation. For example, we will from time to time be required to disclose Personal Data to external law firms, accountants and auditors, insurance brokers and underwriters;

• disclosing your Personal Data to any HENI Group business or affiliate, which means our subsidiaries, any ultimate holding company and its subsidiaries, or any affiliated person or business. In the event that we or our assets, are acquired by a third party, Personal Data held by us may also be one of the transferred assets; and

• disclosing your Personal Data to third parties outside the HENI Group who need it to do work for us. These recipients may include third party companies and individuals who provide the Services on our behalf, such as operating our Website.

• disclosing your digital wallet address to third parties outside the HENI Group, such as secondary marketplaces, who need it to provide a service to you, where you have chosen to subscribe to their service.

Financial transactions through our Websites will be handled through a payment services provider, including Stripe or PayPal, with which you will deal directly. You can review the Stripe Privacy Notice at stripe.com. PayPal Privacy Notice at paypal.com. We shall share Personal Data with such payment services providers only to the extent necessary for the purposes of processing payments, and dealing with complaints and queries relating to such payments.

You may permit us to share your Personal Data with other companies or entities of your choosing including those companies or entities whose websites or services you can link to from our Website. Those uses will be subject to the privacy policies of the recipient entity or entities.

**5\. Notice to EU and UK data subjects**

This section of the Privacy Notice describes how we process Personal Data relating to individuals in the EU and the UK in accordance with:

• the EU General Data Protection Regulation ((EU) 2016/679) (“EU GDPR”) - in respect of individuals in the EU; and

• the retained EU law version of the EU GDPR that applies in the UK, along with the Data Protection Act 2018 (“UK GDPR”) – in respect of individuals in the UK,

the EU GDPR and the UK GDPR are referred to together as the “Data Protection Legislation”.

**Your rights**

The Data Protection Legislation generally provides individuals with rights in relation to the processing of their Personal Data. These include rights to information relating to such processing, to access such Personal Data, to object to the processing, to rectify, erase, restrict and to port such Personal Data. You can seek to exercise any of these rights or make any other enquiry about our use of your Personal Data by contacting us at any time using the email address above.

Our aim always is to process Personal Data fairly, lawfully and transparently. However, if you are unhappy with the information provided in this Privacy Notice or have questions or concerns regarding this Privacy Notice please email us at the email address above. If you remain dissatisfied you may raise your unresolved issues directly with the data protection regulator in your jurisdiction. You can find your data protection regulator here: https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

**Sensitive Personal Data**

Some of the information you provide us may constitute sensitive personal data as defined in the Data Protection Legislation (also referred to as special categories of personal data), including identification of your race or ethnicity on government-issued identification documents which we may collect as part of AML and KYC as explained above.

**Legal Bases for Processing**

We will only use your Personal Data as the law permits. We are required to inform you of the legal bases of our processing of your Personal Data. We have set out below a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so.

Please note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data.

| Purpose | Lawful basis for processing |
| :----------------------------------------------------------- | :----------------------------------------------------------- |
| To provide our Services including to address any correspondence, comments or enquires made by you and to allow you to participate in interactive features on our Website, should you choose to do so | Performance of a contract with you Necessary for our legitimate interests |
| To process and deliver your purchase orders including to manage payments, fees and charges | Performance of a contract with you Necessary for our legitimate interests |
| To email you with HENI Group invites, newsletters and/or suggestions about products, services or content that may be of interest to you | Necessary for our legitimate interests Consent |
| For the effective management of the HENI Group such as in group structuring and management, engaging suppliers, generating surveys and statistics, measuring performance and website usage, implementing service improvement and marketing plans, etc | Necessary for our legitimate interests |
| To manage our relationship with you which will include notifying you about changes to our Terms of Service or Privacy Policy | Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests |
| To administer and protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Necessary for our legitimate interests Necessary to comply with a legal obligation |
| To use data analytics to improve our Services, customer relationships and experiences | Necessary for our legitimate interests |
| To comply with AML and KYC requirements | To comply with legal obligations |

**Change of purpose**

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with this Privacy Notice, where it is required or permitted by law.

**Cross-Border transfer**

The Personal Data which we collect from you and which we process for the purposes set out in this Privacy Notice may be held and transferred outside the European Economic Area (“EEA”) where appropriate and necessary in accordance with our legitimate interests. Personal Data may also be processed by HENI Group staff, or by one of our suppliers or agents, operating outside the EEA. Such persons or entities may be engaged in, among other things, the fulfilment of your orders, the processing of your payment details or the provision of support services.

If and when making such transfers outside the EEA we will take all steps reasonably necessary to ensure that your Personal Data is managed securely and in accordance with this Privacy Notice and applicable Data Protection Legislation.

**6\. Cookies Policy**

By visiting and interacting with any Website to which this Privacy Notice applies, you are agreeing to our use of cookies in accordance with this Privacy Notice and the relevant website’s terms and conditions.

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HENI Editions is delighted to present Rubikcubism by Invader. The drop features four colour-filled prints from Invader’s acclaimed series of artworks using Rubik’s Cubes.  

Begun in 2005, Invader’s ‘Rubikcubism’ series of sculptures construct images solely using the six-colour palette and square tiles found on a Rubik’s Cube. In doing so, the resulting images convey a similar impact to the abstractions of Pointillism or Cubism, with the subject of the artwork made visible only through physical distance or when viewed through a smartphone.  

The ‘Rubikcubism’ prints represent highlights from Invader’s series thus far, translating the original sculpture-images into a new medium and format. Invaded Cube is a Rubik’s Cube with the artist’s logo, and Rubik Camouflage uses the Rubik’s Cube to replicate his iconic alien motif. Rubik Country Life emerges from his ‘Rubik Low Fidelity’ series of works after the covers of his favourite albums, while Rubik Shot Red Marilyn is a highlight from his ‘Rubik Master Pieces’ series of tributes to great artworks. Though each distinct, the prints remain unified under the same aesthetic, which fuses inspiration from video games and pop culture. 

Rubikcubism

HENI Editions is delighted to present Rubikcubism by Invader. The drop features four colour-filled prints from Invader’s acclaimed series of artworks using Rubik’s Cubes.

Invader

Series